Life, 1923-07-19 · page 4 of 36
Life — July 19, 1923 — page 4: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for A.B. Dick Company's mimeographing technology**, not satirical content. The ornate oval illustration at top shows a mimeograph machine in operation. The text promotes mimeographing as a modern American business innovation that increases efficiency by reproducing letters, forms, and designs economically. The ad claims this technology has delivered remarkable savings to American industry. The company references their booklet "W-7" as educational material about mimeographing's practical benefits, encouraging readers to request it. **No political satire or caricature is present here.** This is straightforward early-20th-century industrial advertising, appearing in *Life* magazine to reach a business-minded readership interested in modernizing their operations through new copying technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mimeographing is also a great American institution. It is put- ting new “curves” into the speed of business. And the saving which it effects in the reproduc- tion of letters, forms, designs, etc., is one of the most remarkable achieve- ments of modern times. Perhaps no other process has saved so much for American industry. Our booklet “W-7” tells what it means in needed economy and efficiency for you. Ask for it. A.B. Dick Company-——Chicago. | LUI Afi comicbooks.com