Life, 1923-07-19 · page 36 of 36
Life — July 19, 1923 — page 36: what you’re looking at
What you’re looking at
This is a **1923 advertisement**, not satire or political commentary. It promotes Woodbury's Facial Soap using marketing techniques common to the era. The page features three photographs of women's faces presenting an idealized beauty standard of the 1920s (bobbed hair, defined features). The ad's central claim—that "thousands of girls" have achieved "fresh, clear skin" through product use—is presented as testimonial evidence, though the women are likely models, not actual customers. The "special treatments" differentiate between skin types (oily vs. sensitive), a novel marketing approach suggesting scientific legitimacy. The copy emphasizes daily skin renewal ("each day your skin is changing") to create urgency and justify repeated purchases. By modern standards, the ad's claims are unsubstantiated and the imagery promotes narrow beauty ideals. However, historically, this represents early consumer advertising targeting women's insecurities about appearance as a sales strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: LIFE Thousands of girls have built up a fresh, clear skin— by using these special treatments Perhaps you feel that your skin is the kind that can never be really beau- tiful. . You are wrong! Give your skin the special care it needs, and you can make it what you will! Each day your skin is changing; old skin dies and new takes its place. By caring for this new skin in the right way, you can overcome defects that have troubled you for months, or even for years. A special treatment for each type of skin The right treatment for eachdifferent type of skin is given in the booklet, “A Skin You Love to Touch,’ which is wrapped around every cake of If your skin is 100 Woodbury’s Facial Soap. (Two of these treatments are reprinted below.) Get a cake of Woodbury’s Facial Soap today, and begin, now, to use the right treatment for your skin. Within a week or ten days you can bring about a marked improvement in your complexion. The same qualities that give Woodbury’s its beneficial effect in overcoming common skin troubles make it ideal for regular toilet use. A 25-cent cake lasts a month or six weeks, Three Woodbury skin preparations— guest size—for 10 cents Fos io ents we will send you's mintavare set of the Woodbury skin preparations, containing samples of Woodbury’s Facial Soap, Facial Cream, and Facial Powder, together with the treatment booklet, “A Skin You Love to Touch.” Send for this set today. Address The Andrew Jergens Co., 1007 Spring Grove Avenue, Cin- cinnati, Ohio. If you live in Canada, address The Andrew Jergens Co., Limited, 1007 Sher- brooke St., Perth, Ont. English Agents: H.C. Quelch & Co., 4 Ludgate Square, London, E C. 4 With the right care “A Skin You L Perhaps your skin belongs to one of these types—Are you giving it the right treatment? 1. For an oily skin— EVERY night before retiring, cleanse your skin by washing in your usual way with Woodbury’s Facial Soap and lukewarm water. Wipe off the surplus moisture, but leave the skin slightly damp. Now, with warm water work up a heavy lather of Woodbury’s Facial Soap in your hands. Apply it to your face and rub it into the pores thoroughly. Rinse with warm wa then with cold. If possible, rub your face for thirty seconds with a piece of ice. For a sensitive skin— > ° oe EACH night before retiring, dip a soft g § washcloth in warm water and hold it to your face, Now make a warm water lather of Woodbury’s Facial Soap and dip your cloth up and down init until the cloth is “fluffy” with the soft white lather. Rub this lathered cloth gently over your skin until the pores are thoroughly cleansed. Rinse first with warm water, then with clear, cool water, and dry carefully. Get a cake of Woodbury’s Facial Soap today — begin your treatment tonight ! Witbin a week or ten days your skin will oily, use treatment No, x given atthe right. show marked improvement. 2—If your skini's sensitive and easily irsi- tated, use treatment No. 2 givenat the right W © ©ubebU Raa.”*)S. oF AvCdyeel.- § © AP Copyright, 1923, by The Andrew Jergens Co. comicbooks.com