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Life, 1923-07-12 · page 3 of 40

Life — July 12, 1923 — page 3: what you’re looking at

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Life — July 12, 1923 — page 3: Life, 1923-07-12

What you’re looking at

This page is primarily **advertising, not satire or cartoon content**. It promotes Statler Hotels and new paved roads in the Great Lakes region (Ontario, Michigan, Ohio, and New York). The advertisement targets summer tourists, encouraging road trips via newly constructed highways connecting Toronto, Chicago, Buffalo, and Cleveland. It emphasizes modern infrastructure and hospitality—three Statler Hotels serve as "headquarters" along the routes. There is a signed letter (signature appears to be from Hotel Statler management) guaranteeing quality service and employee conduct, addressing customer concerns about how travelers would be treated. The "tear-out" coupon offers a free tour booklet mapping the Lake Erie-Niagara Trail and Michigan Trail. This reflects early-20th-century American optimism about automotive tourism and commercial hotel chains as markers of progress and civilization.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE - | Do Some Touring HERE This Summer 2,000 Miles of New Paved Roads Drive into these new highways at any point, Toronto to Chicago, and you'll find new beauties and summer pleasures to attract you. Not till this summer have fine roads been available through this delightful region, north of the older east-and-west high- ways. But now, whether you are planning your main route through this section or another, plan to include some part, at least, of this charming summer playground. The Lake Erie-Niagara Falls Trail: From Toronto to Niagara and Buffalo—each of the three a center of a great vacation territory—is but the beginning. Through the lak and resorts of western New York and of Northern Ohio are hundreds of attractions on both main routes and by-paths. Cleveland is another inviting point; many famous beaches and lake resorts are in easy reach as you drive on to Toledo and the north. At Detroit are innumerable laygrounds, and here is the door to the wonderland of Mic! resorts which you reach by The Michigan Trail. Any of these cities will easily provide a week’s—or a fortnight’s—delight- fu. .acationing. There are Three Statlers on Your Route At Detroit and at Cleveland are thousand-room Statler hotels; and at Buffalo was recently opened the newest Hotel Statler (1100 rooms, 1100 baths) which is the finest of them all. In Buffalo, Cleveland or Detroit you might well make The Statler your headquarters and spend some time in the vicinity of each city. HOTELS STATLER BUFFALO: t100 rooms, 1100 baths. Niagara Square. Theold Hotel Seatler (at Washi and Swan) is now called Buffalo; and the old Iroquois Hotel is closed, not to re-open. CLEVELAND: 1000 rooms, roo baths. Eucid, at E. 12th. DETROIT: 1000 rooms, 1000 Grand Circus Park. And Statler Service is Guaranteed We guarantee that our employees will handle all transactions with our guests (and with each other) in the spirit of the golden rule—of treating the guest es the employee would like to be treated if their positions.were reversed. We guarantee that every em- ployee will go to the limit of his authority to satisfy the guest whom he is serving; and that ifthe can’t satisfy him he will immediately take him to his superior. From this time on, therefore, if you have cause for complaint in any of our houses, and if the management of that house fails to give you the satisfaction which this guar- antee promises, the transaction should then become a personal matter between you and me. You will confer a favor upon us if you will write to me a statement or the case, and depend upon me to make good my promise. I can’t personally check all the work of 6,000 employees, and there 18 no need that I should do so; but when war promises aren't kept, I want to know it. My address is Executive Ofices, Hotel Statler Company, Inc., 1X 2¥L. This Tour-Book is Free—Ask for It Both the Lake Erie-Niagara Trail and the Michigan‘Trail are mapped, with running directions and other information, in a useful and interesting booklet -which you can have for the asking. TEAR THIS OUT AND MAIL IT To Hotel Statler, Executive Offices, Buffalo, N, Y. Please send me the booklet on vacation tours. Name Address. ‘On Seventh Avenue, 32d to 33d Sereets, direcily opposite the ennsylvania Railway Termi- nal, A Seat with all the comforts and con- Sates, and same policies of cour. teous, intelligent and helpful secvice by all employees. comicbooks.com