Life, 1923-07-05 · page 6 of 40
Life — July 5, 1923 — page 6: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine. The page advertises the **Packard Single-Eight**, described as "a new production by Packard." The image shows a side-profile silhouette of the luxury car. The ad copy emphasizes Packard's engineering superiority over competitors (mentioning the "Single-Six" and "Twin-Six" models), claiming the Single-Eight combines high performance with low maintenance costs—positioning it as the rational choice for luxury car buyers. The text invites readers to experience "the wheel of the Single-Eight" and notes the car came in nine body styles, priced $1,650–$4,050 in Detroit. This is period product advertising reflecting early 1920s automobile marketing conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
y 4} iy g iy 4 4 Z 3 g 4 | 4 y y y A y 4) & y 4 y 41 Y Y 4 ee Yas 9 3} 4) t 4} | Y Y Y Y, 4) 4 y y Q y 6 | 4) | Y Y y 41 4) Y y Y y 4 Y 4) 4 4 y Y 4) Y Y Y 4 4 Y 4 g 4 Y SNELSSSSSSSSS The Packard Motor Car Com- pany presents the Packard Single- Eight, embodying principles and results hitherto unknown. Companion to the Single-‘Six— successor to the Twin-Six, the Single-Eight demonstrates an ample margin of superiority in performance over any possible claimant for comparison, Ameri- can or Continental. Packard Single-Eight is a rational A New Production by PACKARD Z -ZZZZZZZZZZ -ZZZZZZ ZZ N ZLTTT TILL LLIPILLLL ITLL ILLL LLLP LLL LL LILLIE LLLEL LLL and logical development, con- tributing, we believe, a new page to the annals of motor car engineering. It is unique in that it does away forever with the idea that com- plexityand high maintenancecost are the penalties for attaining the utmost in fleetness, acceleration, flexibility and motoring luxury. Here is a car with such an abun- dance of power as to dwarf the ability of any other in the world, so easily controlled that it will respond to the lightest touch, so brilliant in appearance that its beauty is dominant in any company. The Packard Motor Car Com- pany invites you to enjoy be- hind the wheel of the Single- Eight, an experience which no words of ours can adequately portray in advance. Furnished in Nine Distinguished Body Types, Open and Enclosed, at Prices Ranging from 83650 to 84950, at Detroit comicbooks.com