Life, 1923-06-28 · page 36 of 37
Life — June 28, 1923 — page 36: what you’re looking at
What you’re looking at
This is primarily a **Gillette Safety Razor advertisement**, not a political cartoon. The page features a product photo showing a Gillette razor, shaving brush, and soap box alongside a technical diagram labeling the razor's parts (cap, guard, shoulder, etc.). The advertising copy emphasizes **quality and universal appeal to gentlemen**, positioning the $5+ razor as a mark of sophistication. A "convincing booklet" titled "Three Reasons" is offered to interested customers. There is **no satire or political content** visible. This is straightforward early 20th-century consumer advertising using elegant typography and ornamental framing to convey luxury and craftsmanship—common techniques for positioning shaving implements as status symbols for the gentleman consumer.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HERE is an undeniable atmosphere of quality about the New Improved Gillette (as well as a mechanical per- fection), which makes it the universal choice of gentlemen who wish a perfect shave. The price is $5 and up. “Three Reasons’? is the title of a convincing booklet sent upon request. The New Imp roved Gillette Re RAZOR. GILLETTE SAFETY RAZOR CO. bSdzAING Sil0avannian NNia ABI NNia-so AL comicbooks.com