Life, 1923-06-28 · page 32 of 37
Life — June 28, 1923 — page 32: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine (circa 1924, based on the ship sailing date of Jan. 30, 1924). The main content includes: 1. **Frank Tourist Co.** - Advertisement for a Mediterranean luxury cruise on the Cunard S.S. "Scythia," visiting Egypt, Palestine, and European ports. This targets wealthy travelers seeking upscale vacation experiences. 2. **"Poems from Life"** - A book advertisement featuring Oliver Herford's anthology of humorous verse, reprinting popular pieces from Life magazine's archives by noted American humorists. 3. **Dean's Cakes** - A bakery advertisement promoting home delivery of premium baked goods nationwide. 4. **Cartoon caption** (bottom right) - A brief satirical vignette about wealthy socialites (the "Van Swaggs"), mocking upper-class concerns: their friend's misfortune involves a five-thousand-dollar rug ruined by a careless guest's cigarette. The humor targets wealthy anxiety about material possessions and social embarrassment among the elite. The page reflects 1920s consumer culture and aspirational advertising targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CFrank's (Limited to 450 Guests—about Half Capacity) By Magnificent New Cunard S. S. “SCYTHIA” Twin-Screw Oil-Burner, 20,000 Tons, Sailing Jan. 30, 192467 Days—Repeating the complete success of the 1923. similar Cruise. same Steamer, visiting EGYPT—PALESTINE Madeira, Spain, Gibraltar, Algiers, Tunis, Constantinople, Greece, Italy, Sicily, Riviera, Monte Carlo, France, England. The “Scythia” is a veritable floating palace, with spacious decks, lounges, veranda cafes, 2 elevators, gymnasium, commodious state- rooms with running water and large wardrobes; bedrooms and suites with private baths. The famous Cunard cuisine and ser- vice. (Only one sitting for meals.) Stop-over privilege in Europe, without extra cost, returning via S._S. quitania”’, wuretania’",. “‘Berengaria” or. any’ Cunard Line steamer. Rates, deck plans, inerary and full information on_re- quest. Early reservation insures choice of location. Also De Luxe Tours to Europe <= FRANK TOURIST CO. (Established 1875) 4 542 FIFTH AYE, NEW YORK 219 So, 15th St., PHILADELPHIA Looking into the LIFE of the Past Oriver HERFoRD has chosen the merriest funniest wittiest POEMS FROM “LIFE” Of course you remember reading James Whitcomb Riley's “A Christmas Memory,” Dorothy Parker's “Hymns of Hate,” Arthur Guiterman’s “Rabbit Transit,” (Carolyn Wells’ “The Moa,” Christopher Morley’s “Thoughts While Packing a Trunk.” You will enjoy rereading the old favorites, or if, by some mischance, you missed them, you will all the more wish to possess this amusing Anthology of Light Verse “A veritable feast of unreason.”—Boston Transcript. $2.50 Lire PuBLisHinc CoMPANY 598 Madison Avenue New York DEAN'S - WEEK - END BOXES } All Summer Long let the postman deliver Dean’s famous Cakes fresh at your door OU know Dean’s, of course, Since 1839 this fine old house has stood unwavering- ly for the very highest quality that is possible in baking. And so almost every one who knows anything about Cake, knows Dean’s, But do you know that these famous Cakes , can be delivered right at your own door? Whether you are merely out of town for the Summer, or live permanently hundreds of miles away from New York, you can have them fresh, crisp, and delicious from the Dean ovens, Write to us now for one of Dean's wonder- ful Week-End Boxes—a pleasing assortment. Prices: $3.00, $4.00, $5.00 and $8.00 each. Delivered free, east of the Mississippi. 628 Buablisked 1839 DEAN'S CAKES - did : ONIYALVD *S.NVHd - SANVO- AVGHLUI - SNVAd @ CANDIES 2] “WHERE ARE THE VAN SWAGGS GOING THIS SUMMER?” “{ IMAGINE THEY'LL STAY RIGHT AT HOME. POOR ADELE HAS SUCH HARD LUCK. SHE HAD A FIVE-THOUS- AND-DOLLAR RUG SENT HOME ON APPROVAL THE DAY OF HER TEA; OF COURSE SHE INTENDED TO RETURN IT NEXT DAY BUT UNFORTUNATELY SOME CAKE-EATER DROPPED A LIGHTED CIGARETTE ON IT.” comicbooks.com