Life — June 28, 1923 — page 1: what you’re looking at

What you’re looking at

This "Canadian Number" cover depicts recruitment propaganda. A towering uniformed soldier—likely representing the Canadian military or Boy Scout organization—stands prominently while smaller figures below represent different civilian demographics (men, women, and children in various dress). The caption "Get Your Man" functions as a double entendre: both literal military recruitment and a social commentary on Canadian masculinity and national identity. The contrast between the giant soldier and ordinary citizens below suggests an appeal to youth participation and patriotic duty. Published in 1923, this reflects post-WWI concerns about maintaining military readiness and youth engagement in Canada. The satirical tone implies Life magazine's somewhat skeptical view of such recruitment messaging.