Life, 1923-06-21 · page 33 of 36
Life — June 21, 1923 — page 33: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising** rather than editorial content. The dominant feature is a large advertisement for Bristol Steel Golf Shafts, showing a golfer mid-swing at what appears to be a prestigious golf course. The page includes a brief **theater review section** ("Experimental Guide") critiquing Broadway plays with casual, short dismissals—notably "Abie's Irish Rose" receives only "We give up," suggesting the reviewer found it unworthy of serious comment. A **health advertisement** for Forhan's toothpaste addresses pyorrhea (gum disease), using fear-based messaging typical of 1920s advertising: describing how the disease affects "four out of five people over forty" and can cause tooth loss and systemic illness. The golf shaft advertisement emphasizes steel's superiority over traditional hickory, promoting uniformity and durability—a sales pitch for this newer manufacturing innovation. The page reflects 1920s consumer culture: entertainment criticism, health anxieties, and technological product promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ei<poroeNTAL GUIDE % More or Less Serious The Fool. Times Square—A second-rate dramatic method of putting over first-rate sociology. _ For Value Received. Apollo—Contain- ing the first stage blindman who isn’t kindly. Good of its kind. Rain, Maxine Elliott’s—A_ real play, with real acting by Jeanne Eagels. “Not for tender minds, young or old. . Seventh Heaven. Booth—Make-believe. Uptown West. Bijou—A__ presentation of the Japanese. problem which contains much that is good—and other things. Comedy and Things Like That Abie’s Irish Rose. Republic—We give up. Paren’t We All. Gaiety—Cyril Maude in something just amusing enough for sun: nee, wear, Cold Feet. Fulton—A lot of people like May Vokes, not including us. The Devil Disciple. Garrick—Partly tepid Shaw, and partly Shaw. at his best. Give and.Take. Central—Just about as tad as “Abie’s Irish Rose,” ‘which augurs well for its success. Icebound. Sam H. Harris—Well-acted play dealing with the ‘peasantry of Maine. Mary the 3rd, RE tender? Do they bleed AY aor ete? I son oor for Pyorrhes. This disease of the gums, which sfficts four out of five people over peak hoo laa a and fall out—or must be of the infecting Pyorthea. germs which breed in pockets about them. These germs Kbwer the body's vitality and cause many diseases. You can keep Pyorthes away. Vist your dent afen, for teeth inspection, and use fan’ For the Gums. Fothan’s For the Gums pre- Pyorthea —or checks its keeps the: healthy —the teeth white and clean. Start using it today. If = have receded, use For LIFE Bristol Steel Golf Shafts are in use eve- here. Golfers who have played with them speak in highest terms of their with the ball”, the superior balance and “‘feel”. Every one is of the same quality. A former national champion recently said, “The steel shaft is the only uniform, dependable golf shaft—with the steel shaft the best man wins always". They come in all degrees of whippiness. Any type of hickory shafted club can be duplicated in steel. Then, too, they will not warp, crack or rust—the “‘feel™ will stey the same year after year. Professionals and Sporting Goods Deal- ers: No stock is complete without a full supply of Bristol Steel Shafted Clubs. Thousands are being sold. Every golfer is interested. Write for infor- mation. “Steel Golf Shaft Notice: Basic and Supplementary Patents cov- cing Steel Golf Shaits are controlled by us. a The Perfect Golf Shaft Bristol Steel Shafted Clubs can be purchased in all good golf departments, ‘They are sup The Craw ord, . peak in highest 7 Qhioe A. G. Spalding & Bros, New Yor strength, durability, the way they “‘stay E. Ci et y Sine lan’, Newark Ohio and The Plillerich & Bradsby Co., Louisville, Ky. The Horton Mfg. Co. lied by Gregor & Canby Co, Daye hos. Wilson & Co., Chicago: The Burke Golf Co., Bristol, Conn. " Stoel Fishing Rods Bristol Stee! Fishing Rods, Meck and Blue Grass Reels and Kingficher Silk Fishing Lines are manufactured by the same com- any waich makes the Bristol Steel Golf ait. If you want the best in tackle, demand these three. They have long been the leaders, known by fishermen everywhe-e Bristol, Meek and Kingfisher Fishing Cata- logs sent free upon request 16th Green, Nation- l Golf Links, Southampton. Loni Island = Eee CRN OY Modern marriage views expressed in terms that make them seem conventional. Merton of the Movies. Cort—Glenn Hunter as the comedian who breaks your heart. Not So Fast. Morosco—Taylor Holmes in an old story with one or two old twists. Polly Preferred. Litthe—Fun with the movies. So This Is London! Hudson—Success- ful burlesque of British and American types. You and I. Belmont—Refined comedy, done in the best manner. 7 Zander the Great. Empirc—Alice Brady among the bootleggers. Eye and Ear Entertainment Adrienne. in this issue. Caroline. “Ambassador—If you like your music straight. Dew Drop Inn. Astor—Jim Barton in black-face makes everything all right. -Go. _Daly’s—Good and_ fast. Helen of Troy, N. Y. Selwyn—To be reviewed lat George M. Cohan’s—Reviewed No Time to Lose Dentist: Don't worry, your teeth will grow in again. Youncster: Yeah! But will they grow in again before dinner? sonny, Tue sense of humor diminishes as the center of gravity approaches the ego. 200 SHEETS ‘100 ENVELOPES ict) kode dy cmon vours now: 4 lines or less, in dark blue ink, on both paper and envelopes, Sheot size 6x7. Pine tex- ture “*Hammermill Bund’? used. Money refunded if not fully sstisfed. “RITEMOR STATIONERY CO. 209Century Indianapolis, Ind. ‘West of Denver $1.10 er. Little Nellie Kelly. Liberty—One of those Cohan dancing shows. Music Box Review. Music Bos—A beautiful sight, and several giggles. papbeandals 0f71923, Globe—To be reviewed later, Up She Goes. Playhouse—Just a real ‘Wildflower. score, Zlesteld Follies. New Amsterdam— Eddie Cantor Will Rogers, otherwise the show is in its second year. Casino—An _ irresistible HOW MANY PERSONS WILL READ THIS COPY OF LIFE? comicbooks.com