Life, 1923-06-14 · page 43 of 44
Life — June 14, 1923 — page 43: what you’re looking at
What you’re looking at
This is primarily a **soft drink advertisement**, not political satire. The page uses a visual pun to market Orange Crush soda: a cartoon "filling station" for people's thirst, mimicking the gas station concept that would have been familiar to 1920s-30s readers as automobiles became commonplace. The illustration shows a vendor at an umbrella stand labeled "Orange Crush" serving bottles to thirsty customers, playing on the idea that just as cars need fuel, people need refreshment. The tagline "Tastes better out of the 'Krinkly Bottle'" references the distinctive textured bottle design. The ad emphasizes the product is a "pure, wholesome food product" made from natural fruit oils, sugar, and citrus juices—marketing language typical of the era. Related products mentioned include Lemon-Crush and Lime-Crush variants, plus ice cream and sherbets.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tastes better out of the “Krinkly Bottle” “FILLING STATION” —for Thirsty Throats Whew! It’s hot and dusty and you are thirsty. But there, right ahead, is a welcome sign— Orange-Crush, a “filling station” for thirsty throats. ~ It suggests a zestful, icy, delicious drink.« When thirsty ask for a Ward’s “Crush,” Orange, Lemon or Lime flavor. By the bottle, glass, case or served at soda fountains. You can drink as much of the “Crushes” as you like, they are pure, wholesome food products. ORANGE-CRUSH COMPANY, Chicago, U. S. A. 47 Gt. Tower Street, London, E. C 3 Orange-Crush Co., Ltd., Winnipeg, Manitoba, Canada OrangegaCRUSH Try Ward's oF Ward’s “Crushes” owe their distinctive LEMON-CRUSH _LIME-CRUSH and delightful flavors to the natural fruit oils of oranges, lemons and limes. To The two delicious companion drinks of Orange-Crush these have been added pure cane sugar, —also delightful, Crush-flavored citrus fruit juices, U. S. certified food lee Gaba, fecvond Sherbete color, fruit acid and carbonated water. Ask any retail ice cream dealer for them. comicbooks.com