Life, 1923-06-14 · page 35 of 44
Life — June 14, 1923 — page 35: what you’re looking at
What you’re looking at
This page is primarily an advertisement for Pepsodent toothpaste, disguised as editorial content about dental science. The image shows two people examining teeth, illustrating the product's benefits. The ad's central claim is that teeth accumulate a "dingy film" that older toothpastes cannot effectively remove. Pepsodent allegedly uses new scientific methods to combat this film without harsh abrasives that damage enamel—a significant selling point, as many period toothpastes used gritty substances. The accompanying text presents pseudo-scientific explanations: film causes food stains, traps acid that causes decay, and harbors bacteria leading to pyorrhea (gum disease). Pepsodent positions itself as a modern solution discovered through dental research. The offer of a "10 Day Tube Free" was a common marketing tactic of the era, encouraging trial of the product. This represents early 20th-century advertising's evolution toward scientific-sounding health claims to market consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Current Attractions The following pictures, which have been previously reviewed in LIFE, are recommended to our readers. Down to the Sea in Ships. Hod- hinson—A realistic melodrama of the old whaling industry in New Bedford. Safety Last. Pathé—Harold Lloyd provides laughs and thrills in bulk. The Famous Mrs, Fair. Metro— An intelligent discussion of the ques- tion, “What is woman's place ?) Driven. Universal—A sturdy drama of fratricidal strife in the moonshine belt. Within the Law. First National— Norma Talmadge makes the New York Police Force look foolish. The Covered Wagon. Paramount —A great American historical picture, which proves that the screen can be instructive, artistic and entertaining at one and the same time. The Pilgrim. First National—Char- lie Chaplin takes up religion in a seri- ous way Brass. IVarner—A stirring story of young married life. The Girl I Loved. United Artists —Charles Ray as a Hoosier boy who is disappointed in love. Daddy. First National—Jackie Coo- gan scores another clean hit. For Review Next Week—“The te Kose,” “The Girl of the Golden “Trailing African Wild Ani- Slander the Woman” and “Garrison's Finish.” ILike Country Weddings I LIke country weddings. I like everything about them. I like the gatherings of friends, of relations, of villagers, of old servants, . 6. _[ like the bridesmaids. And the little flower girls. And | like to sip the champagne on the lawn in the sunlight. I like the music that arrives from town. I like to dance in a tent. [like the tables for two that are strewn about the terrace. And | like the wedding cake that is done up in silk ribbons. But, especially, I like to sip the champagne on the lawn in the sun- light. I like the lines of throbbing motor-cars, I like the photographers. And the toasts and congratula- tions, I like the groups of ushers that congregate in the garden and sing ballads, Llike the handfuls of rice. I like the old shoes that are thrown, And I like the escape of the bride and bridegroom. But, above all, I like to sip the champagne on the lawn in the sun- light. C.G.S. he Price Of pretty teeth—Just film removed Millions have found a delightful way to beautify the teeth. You see the results now wherever you look—in teeth you envy, maybe. Perhaps no other creation ever did so much to enhance women's beauty. Or to bring about a better dental era. You owe yourself the test we offer here. That dingy film You can feel your teeth now coated with a viscous film. It clings to teeth, tween the teeth and stays. Food stains, etc., discolor it. Then it forms dingy coats. Tartar is based on film, Most teeth had film-coats under old methods, for old tooth pastes do not effec- tively fight film. Tooth troubles were constantly in- for film is their major cause. Film holds food substance which ferments and forms It holds the acid in_con- tact with th se decay. Germs breed by million They, with tartar, are the chief cause of pyorrhea. Very few people, under old methods, es- caped those film-caused troubles. New methods found To meet that situation dental science searched for ways to fight film. Two ways were finally discovered. One acts to curdle film, one to remove it, and without any harm- ful scouring. eansad PAT.OFF. 1 The New-Day Dentifrice A. scientific film combatant, which whitens, cleans and protects the teeth without the use of harm- ful it. Now advised by leading dent: the world over. softer than enai film combatant harsh grit. eeth to Avoid Harmful Grit Able authorities proved these methods effec- tive. Then a new-type tooth paste was created, based on modern research. These two great film combatants were embodied in it. The name of that tooth paste is Pepsodent. Now careful people of some fifty nations employ it, largely by dental advice. Found other needs Modern research also found two other things essential. So Pepsodent multiplies the alkalinity of the saliva. That is there to neutralize mouth acids, the cause of tooth decay. It multiplies the starch ies the film and | digestant in the saliva, That harmful seour- | is there to digest starch de- tis far josits which may otherwise er use a ferment and form acids. which contains a Thus every use gives manifold power to these ; great natural tooth-protect- ing agents. A delightful test You will find a test delightful. And it will probably lead to lite-long benefits, both for you and yours. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. The results will amaze and delight you. Cut out the coupon now. 10 Day Tube Free THE PEPSODENT COMPANY, Dept. 59, 1104 S, Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Only one tube to a family. comicbooks.com