Life, 1923-06-14 · page 33 of 44
Life — June 14, 1923 — page 33: what you’re looking at
What you’re looking at
This is a **Fisher Body Corporation advertisement**, not political satire. It appears on page 31 of *Life* magazine and promotes automobile bodies manufactured by Fisher Body. The ad features an ornate Art Deco frame containing a photograph of a woman in a white dress, positioned to suggest elegance and luxury. The "Body by Fisher" logo appears beneath the image. The text claims that Fisher bodies represent superior automotive manufacturing, with design and production advantages that are unmatched in the industry. The company lists locations in Detroit, Cleveland, Walkerville (Ontario), and St. Louis. The advertisement uses the glamorous female figure as a visual metaphor—associating the quality "body" (both the woman and the car body) with sophistication and desirability. This was a common advertising strategy of the era, linking product quality to aesthetics and status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The symbol—Body by Fisher—not merely identifies the Fisher product, but stamps it a superior motor car body, whatever its type or size. This definite superiority is the outgrowth of designing and manufacturing advantages so broad and sweeping that they literally have no equal. FISHER BODY CORPORATION, DETROIT CLEVELAND: WALKERVILLE, ONT. ST. LOUIS comicbooks.com