Life, 1923-06-14 · page 24 of 44
Life — June 14, 1923 — page 24: what you’re looking at
What you’re looking at
This page satirizes Hollywood starlets and their marketed "beauty secrets." The headline poses a fairy-tale premise, then exposes the absurdity of celebrity beauty advice through exaggerated caricatures and mock-serious descriptions. The satire targets: 1. **Mabel Blease** - mocked for obsessing over her legs/limbs, which are humorously "insured" for enormous sums. The joke: her beauty secret is merely stair-climbing. 2. **Clarice Lozenge** - described as so beautiful men commit crimes to be near her, with darkly comic consequences (she's sentenced to death). The satire: her secret is unnamed, suggesting there *is* none. 3. **Latherine Demure** - promotes twenty-mile daily walks as the beauty solution. 4. **Marguerite Meal** - performs vigorous boxing exercises during breakfast for beauty. The page mocks how Hollywood actresses peddle trivial or ridiculous routines as legitimate "beauty secrets," while magazines like *Life* amplify these claims through breathless coverage. The satire suggests celebrity beauty advice is mostly nonsense marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
22 LIFE Would You Be Beautiful? If a good fairy were to suddenly fly in and tell you that you could have anything you wanted, what would you wish for, girls? Why, you’d wish some of the most dazzling beauties in all film- dom are whispering to you their very ownest own secrets of loveliness. Just do like they tell you, to be made as beautiful as your favorite film and then it’s good-bye, homeliness, hello, beauty ! star, wouldn’t you? Well, on this very page, | EVER SINCE her bathing-girl days Mabel Blease has been famous for her legs—er—er—limbs. These match- less leg—ahem—limbs are insured for a sum which, if placed end to end, would rival ‘an ocean liner. Miss Blease says that there is no more beautifying exercise for the le—pardon us—limbs than stair-climbing, and here are the world-famous l—our mis- take—limbs ascending the steps of their proud owner's palatial home. QUT HOLLYWOOD WAY, they call her “The Girl With Too Much Beauty.” Men have gone mad with the beauty of Clarice Lozenge; it has driven them from crime to crime, until they could lose sight of it only in suicide. Last time she was up in court, ige sentenced her to be shot, for being so beautiful. And the treatment she uses to retain that strange, pale loveli- ness that drives men wild with desire. LATHERINE DEMURE, who leaped into instant favor as the tongue-tied girl in “The Eve of St. Vitus,” attributes her bounding health and lux- uriant hair to a brisk twenty-mile walk every day. “Walking will put you on your feet,” are her’ encouraging words to her envious sisters. Who wouldn't go a-hiking if they could look like Latherine does in walking costume? “MY BEAUTY SECRETS?” laughed winsome Mar- | guerite Meal. “Doodness, what does poor little me know about dose sings?” ' However, she admitted that | every morning, clad in trim gym rig, she punches the bags for twenty minutes during breakfast. “I just couldn't get along without them,” she sai suspiciously bright. “Since Auntie left me, best pals and severest critics. comicbooks.com