Life, 1923-06-07 · page 6 of 44
Life — June 7, 1923 — page 6: what you’re looking at
What you’re looking at
This is a **Packard automobile advertisement**, not a political cartoon. The page features a side-profile photograph of a Packard Single-Six touring car against a black background, framed in an ornate decorative border typical of early 20th-century magazine design. The text employs the advertising slogan "Ask the Man Who Owns One" to build credibility. It claims that thousands of Single-Six owners have confirmed the car's quality through personal experience over two years, positioning ownership as evidence of superiority. The advertisement emphasizes reliability and customer satisfaction rather than making specific technical claims, using social proof as its primary sales strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Because it was a Packard the soundness of Single-Six engineer- ing was accepted from the first as a foregone conclusion. It can be judged now, however, both by time and by numbers— thousands of Single‘Sixes having been in the hands of owners for more than two years. Its history may be summed up at this moment as one of individ- ual instances of deep satisfaction, multiplied by thousands. Never in Packard history was the familiar advice: Ask the ManWho Owns One, more pertinent— never was the answer surer than it is in the case of the Single-Six. Single-Six Touring Car, Five-Passenger, $2485—Sport Model, shown above, $2650—at Detroit Furnished in twelve popular body types, open and enclosed Ss comicbooks.com