Life, 1923-06-07 · page 42 of 44
Life — June 7, 1923 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertisements** interspersed with a continuation of a serialized story from Life's "Literary Shop" column. The story excerpt satirizes melodramatic fiction tropes—involving a dying mother, a forged will, a mortgage crisis, and a class-barrier romance. It mentions President **Harding** (Warren G. Harding, president 1921-1923) as a character who suppresses newspaper stories, likely satirizing both his actual presidency and the absurdity of the plot itself. The reference to "Uneeda Biscuits" and "Pitcher's Castoria" are brand names used humorously as measurements of fictional cliché. The advertisements promote patent medicines (Horsford's Acid Phosphate), resort hotels, and nightwear. A Life magazine subscription ad uses the phrase "Pack Up Your Troubles in Your Old Kit Bag"—a World War I song reference—to encourage subscriptions by promising humor and entertainment. The page reflects early 1920s consumer culture and Life's dual role as both satirical publication and advertising vehicle.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
She HOMESTEAD Christian S.Andersen, Resident Mgr. Hot Springs Virginia Special summer rates on request LIFE Broadcastings from the Literary Shop (Continued from page 15) order to be present at the impend- ing death of his mother. The man called personally on the President, then Editor Harding, and asked him to suppress the news so that his dying mother wouldn't read it, and Editor Harding did so in vio- lation of the unwritten newspaper law that news is news and cannot be suppressed even if the manufac- turer of Uneeda Biscuits should elope with the wife of Pitcher’s Castoria. However, the man’s mother happily recovered, because at the last moment the mortgagee of the farm relented, and they dis- covered that it was really Dick who forged the will. This caused the old Duke to change his mind about opposing the match, and when at last the wedding bells rang out over Chorlton-cum-Hardy, never had the tenantry seen a bon- nier couple. President Harding didn’t mention it, but there are ad- ditional grounds for believing that it wasn’t only the illness of the man’s mother which caused him to return to town on a brake beam. Little baby hands which drew him inevitably to the old home, had also something to do with it. WHEN You ave tired. thirsty and crave refreshment A teaspoonful of Horsford’s Acid Phos- phate in a glass of charged or plain water quenches thirst, soothes the nerves, and gratifies the stomach. Its wholesome phosphates are a gentle tonic which the stomach readily assimilates, HORSFORD’S ACID PHOSPHATE is strictly non-alcoholic. Adds delicious zest to drinksof fruit juices. At Druggists. Write for SPECIAL BOOKLET of re- cies for more refreshing, wholesome Fruit punches, ices, etc., together with vital information about the nutritious PHOSPHATES. Sent free. Address RUMFORD CHEMICAL WORKS ae Providence, R. I HOTEL ASPINWALL LENOX, MASS. High and Cool in the Berkshires June 16 to Oct. 15. Elevation 1400 feet. ‘olf, Tennis, Saddle . Orchestra, Management L. A. TWOROGER Winter Resort; Princess Hotel, Bermuda Sleep Tight Sleep Right All Night The healthiest desire for sleep and the best bed are fruitless if your nightwear is all wrong. That is why discriminating men, since 1881, have slept in Faultless Paja- mas, Night Shirts and Sleep Coats—. because they are sleepclothes tailored for sleep. Faultless Nightwear, since 1881, has been cut to conform to the lines of the body from shoulders to ankles. There is ample room at the shoul- ders, elbows and knees. No binding, chafing or pinching anywhere. The buttons stay put. Faultless Nightwear is made of dur- able exquisite fabrics to fit any stat- ure, any pocketbook. Ask for Fault- less Nightwear and sleep in comfort ever after. FAULTLESS NIGHTWEAR CORPORATION BALTIMORE NEW YORK Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for the next ten weeks to Pack Up Your Troubles in Your Old Kit Bag and Smile, Smile, Smile! and you will do this anyway. A sure laugh in every issue of Lire. Try it for six months, or Obey That Impulse, and, for a trial trip, avail yourself of our Special Offer One Year $5 LIFE, 598 Madison Avenue, New York Canadian $5.80 Foreign $6.60 110 comicbooks.com