Life, 1923-06-07 · page 4 of 44
Life — June 7, 1923 — page 4: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and product promotions** rather than political satire. The left side features an **Ipana Tooth Paste ad** addressing dental health concerns, noting that weak gums cause tooth problems—a common early 20th-century advertising anxiety. The copy claims the product strengthens gums through massage action. The main content is a **book review** of Charles Hanson Towne's "The Rise and Fall of Prohibition," using humorous verse to critique Prohibition-era policies. The satire mocks the law's failures: bootlegging, bribery, and youth misbehavior flourished despite the ban. The right side advertises **Edgeworth Plug Slice tobacco**, featuring a steeplejack painter smoking peacefully—ironically positioned opposite Prohibition critique, suggesting smoking remained socially acceptable while alcohol was banned.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Good Food? Yes Good exercise? NO EETH were meant to work hard; gums are healthiest when massaged in masticating rowgh food. And this soft modern food of ours gives little work to your teeth andeven less exercisetoyourgums. Does your tooth-brush “show pink’’? Because the gums get solittle stim- ulation, they are, in late years, growing soft and flabby, and tooth troubles, due to weak gums—and most of them are—show a decided and alarming increase. The dental profession is awake to the situation—nearly 3,000 have written to tell us how they combat soft and tender gums by the use of Ipana Tooth Paste. In stubborn cases, they prescribe a gum- massage with Ipana after the ordinary cleaning with Ipana and the brush. For Ipana Tooth Paste, because of the pres- ence of Ziratol, has a decided tendency to strengthen soft gums and keep them firm and healthy. Ipana is a tooth paste that’s good for your gumsas wellas your teeth. Itsclean- ing poweris remarkable andits taste is un- forgetably good. Send for asample today. TOOTH PASTE —made by the makers of Sal Hepatica In generous tubes, at all drug and department stores—50c. Bristol- Myers Co. 73RectorSt. New York, Kindly send me atrial tube of IPANA TOOTH PASTE without charge or obligation on LIFE Rhymed Reviews The Rise and Fall of Prohibition By Charles Hanson Towne. ‘The Macmillan Co. Tuat gay knight-errant, Charley Towne, Without reproach, above sus- picion, Removes the smile, assumes the frown, And goes and tells on Prohibi- tion: It’s tyranny and utter rot, A baleful blight, an imposition, A pest, the worm that dieth not And endless gloom, this Prohibi- tion. While heroes battled far from here, A dark and furtive coalition Suppressed their whisky, stole their beer And left them Pop and Prohibi- tion. They’ve told us what we must not drink, And soon we'll have to beg per- mission Before we read, or speak, or think, For that’s the way of Prohibi- tion. Yet shoals of bootleg trucks and ships Ameliorate our dry condition; And flasks of gin on youthful hips Have made a mock of Prohibi- tion. And though, for lack of cash enough, A sot reforms, pray, good logi- cian, When lads and maidens swill the stuff, Where lies the gain for Prohibi- tion? It leads our citizens to bribe And break the law without con- trition; It fosters graft, and swells the tribe Of spies and sneaks, this Pro- hibition. And if so soon I reach a stop, ’Tis not for lack of ammunition; But when was Genius nursed on Pop? Apollo’s curse on Prohibition ! A. G. Call to Arms He: Hadn’t you better put some- thing around you? Sue: Hadn’t you? What would you do in his place? The steeplejack lights his pipe and goes on painting Imagine, if you can, a steeplejack 437 feet above the street level. Hanging on by his teeth he is applying a more or less rough-and-ready coat of paint to a flagpole Right in the midst of a busy morning's painting an adventurous bee buzzes into the picture. In fact, there are two bees, both buzzing viciously. What should the steeplejack do? There being in the profession no local rules for buzzing bees, your average steeple- jack probably would get the all-clear signal from -below and slide promptly down to safety. But not Our Hero. He takes out his pipe, lights it, and goes on painting “It soothes the nerves,” he says frankly about pipe smoking. We have no way of knowing what kind of tobacco the steeplejack pours into his pipe on these bee-buzzing occasions, but we have a feeling that it is Edgeworth For Edgeworth does much to give the smoker a sense of calm, peaceful security Of course we wouldn’t care to record as claimin smoking a can of f worth is as good 2 two-weeks rest cure in the mountains; but we would like to regis strongly the op that smoking any pip makes life seem re worth living and that smoking a_ pipe m filled with Edge- worth hel; lot If you are in- terested in tind- ing out more about Edg the most se plan is for y« - let Larus & Broth- er Company send you some free so that you can try the tobacco for Just write your fame and addre: on a postcard and you will re mediately generous helpings both of Edge- worth Plug Slice and Ready-Rubbed. If you will also include the name and address of your tobacco dealer, we will make it easier for you to get Edgeworth regularly For the free samples address Larus & Brother Company, 63 South 21st Street, Richmond, Virginia. To Retail Tobacco Merchants: Ii your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two- dozen carton of any size of Edgeworth | Plug Slice or Ready-Rubbed for the same price you would pay the jobber. comicbooks.com