Life, 1923-06-07 · page 2 of 44
Life — June 7, 1923 — page 2: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Mason Cords tires, manufactured by The Mason Tire & Rubber Company in Kent, Ohio. The illustration depicts a 1920s scene: a woman in period dress stands near a ladder while a man works on an automobile above. The ad appeals to female drivers by emphasizing that Mason Cords tires provide reliable, worry-free driving performance—specifically, that drivers won't experience tire failures disrupting their enjoyment. The targeted messaging to women reflects the 1920s context when automobile ownership and driving were becoming more accessible to females. The advertisement uses gender-specific language ("a woman finds") to market dependable tire quality as particularly valuable for this emerging demographic of consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Live: Published Weekly by Life Publishing Eapered os 8 tr Pa * Sas Charnes Dana G1 Compun K NY. : In Rov ‘Mt a v ] 23 vo in the tate Pepe is Advertising Di HAT profound satisfaction a woman finds in driving her car equipped with Mason Cords. How thankfully does she realize that no thought of tires will intrude to mar the days enjoyment. How grateful is she for that true value which reflects itself in unobtrusive, dependable, mile- after-mile tire performance. Branches in Principal Cities THE MASON TIRE & RUBBER COMPANY, KENT, OH/O comicbooks.com