Life, 1923-05-31 · page 4 of 37
Life — May 31, 1923 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising copy**, not political satire or editorial cartoons. It's a full-page advertisement for Phoenix Hosiery from Milwaukee. The ad uses hyperbolic marketing language typical of early 20th-century advertising, claiming that "billions of miles" of their hosiery are worn annually by "walkers of the world." It positions Phoenix as the "standard hosiery everywhere" and emphasizes durability, elegance, low cost, and comfort for "long and strenuous miles" of travel. The ornate decorative border and formal layout are characteristic of *Life* magazine's design aesthetic. There is no political commentary, caricature, or satire present—this is straightforward commercial advertising presented with the visual sophistication the magazine was known for.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
wy Miles—miles—billions of miles the walkers of the world travel in Phoenix hosiery every year. Not only do more people wear it than any other kind, but as it carries them over greater distances, in re- fined elegance, at low cost, it has attained the enviable position of being the dominant product of its field, the standard hosiery every- where. Standard! To men, women and children it brings ever the inspiriting economy of luxurious travel over long and strenuous miles. PHOENIX HOSIERY MILWAUKEE comicbooks.com