Life, 1923-05-31 · page 33 of 37
Life — May 31, 1923 — page 33: what you’re looking at
What you’re looking at
This page contains mostly **advertisements and promotional content** for Life magazine itself, interspersed with one cartoon joke. The **cartoon** (lower left) depicts a man and woman at what appears to be a bar or social venue. The caption reads: "What makes you think they're not man and wife? / He pays too close attention to what she's saying." This is a **marital satire**—the joke assumes that married couples typically *ignore* each other, so a man listening attentively to a woman would be considered unusual behavior. It reflects early-20th-century stereotypes about marriage as a relationship where spouses become inattentive or indifferent to one another. The remaining content includes ads for **Cunard cruise line** (Mediterranean luxury voyages), **Resinol Soap** (beauty/skincare marketed toward women concerned about aging), and **Life magazine subscriptions**, including a "Great Picture Contest" promotion. The page reflects 1920s consumer culture and gender attitudes, particularly the anxiety women were sold about maintaining youthful appearance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vi) "S Second Annual ate Medil Cruise ran (Limited to 450 Guests—about Half Capacity) By 3 e ent New Cunard S. S. “SCYTHIA” Twin-Screw Oil-Burner, 20,000 Tons, Sailing Jan. 30, 1924—67 Days—Repeating the complete success of the 1923 similar Cruise, same Steamer, visiting INE ble floating palace, with spacious decks, s, veranda cafes, 2 elevators, gymnasium, commodious state- with running water and large wardrobes; bedrooms and with private baths, The famous Cunard cuisine and ser- (Only one sitting for meals.) Stop-Over Privilege in Europe Rates, deck plans, itinerary and full information on_re- juest. Early’ reservation insures choice of location. Also De Luxe Tours to Europe FRANK TOURIST CO. Established 1875 \. 489 FIFTH AVE., NEW YORK 219 So. 15th St., PHILADELPHIA Retain the Charm of Youth ON’T let your skin grow old through neglect, when all that most complexions need to keep them fresh and healthy is proper cleansing. That means the daily use of a pure soap. Resinol Soap meets all the requirements of the most exacting. Pure, refreshing, soothing and unusually cleansing—it’s sure to satisfy. Let us send you a free sample. Write Dept. 4-N, Resinol, Baltimore, Md. All druggists sell Resinol, “Simply perfection for any complexion” i im “What makes you think they’re not man and wife?” “He pays too close attention to what she’s saying.” cs . The Great icture Contest is now running in Life To keep track of it, why not enter a Six Months’ Subscription, and be sure of seeing the answer as well? Or, Obey that Impulse, and for a trial trip, avail yourself of our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for the next ten weeks to LIFE, 598 Madison Avenue, New York One Year $5 Canadian $5.80 Foreign $6.60 Contest closes June 12—Better hurry! 109 comicbooks.com