Life, 1923-05-31 · page 31 of 37
Life — May 31, 1923 — page 31: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** An advertisement for a book collection titled "Poems from 'Life'" featuring introductory words by Oliver Herford and orchestration by Charles B. Falls, priced at $2.50. Below is a cartoon showing two fashionable women, one commenting that when she asked a man named Bob how she looked in her gown, he said "Out of sight"—a compliment she finds amusing, suggesting Bob is charming or flattering. **Right side:** An advertisement for Empire Loomcraft Silks, using decorative typography to suggest that quality loomcraft "means Quality Shirts." The phrase "Reading between the lines" appears as a visual pun, with ornamental script emphasizing the product's refined nature. This is primarily a **vintage advertising page** from Life magazine, mixing self-promotion of the magazine's own publications with paid advertisements for consumer goods. The humor is gentle and domestic, typical of early 20th-century American satirical magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
All the verses you _ particularly chuckled over in past numbers of “LIFE” you will enjoy rereading in this mirth-provoking anthology Poems from “Life” With introductory words by O iver Herrorp and Orchestration by Cuartes B. Fats And if you were so unlucky as to miss them when they first appeared you still have a chance to get some fun out oi “Lire.” Illustrated $2.50 LIFE PUBLISHING COMPANY 598 Madison Ave. \ New York Cisslenl.Gaanr> “Bob is so droll—when I asked him how I looked in this gown he said, ‘Out of sight.” Keading bstweer the lines - SK \ Net WA, — Yo" At the best shops ~ Look pn the label comicbooks.com