Life — May 24, 1923 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE o Withdraw 5c Price June 30 At Midnight of June 30, 1923, the Price of the Pocket Series Goes Back to 10 Cents Per Copy! Until Then You Can Take Your Pick at the Amazing Price of Only 5c Per Book! Price Must be Raised to 10c, Due to Great Increases in Cost of Material—Order Before Price is Raised Prices of material only remotely affect prices of books issued by | out at fixed high prices. This brings us to a new problem. In keep- the average publisher, because their prices are set so far above actual | ing our great line of machines going we are faced with the situation tast of production. But the Haldeman-Julius Pocket Series is differ- | of amazing increases in the price of all the essentials that go into cet! These 350 books are produced in mass production—and therefore | book-making. Our last contract for book paper and cover stock just the prices of paper, ink, cover stock, stitching wire, etc.,areimme- | expired and we have but ten carloads of paper in our warehouses at diately reflected in the finished product. The Haldeman-Julius plant | the old low prices. On July 1 we begin receiving new supplies of fs the Ford plant of the publishing world. In this vast printery it is | book paper and cover stock under a contract that demands an amaz- hecessary to keep an enormous equipment at work. Skilled labor, in | ing increase in price. We have canvassed the paper market and we the little town of Girard, cannot be called in and used for a while and | find that we cannot get paper cheaper. To buy high-priced paper at then let go. We must keep our workers busy, in the same way that | new cost levels and keep our machinery going full force would mean Wwe must keep our great plant going full blast. If we could lay off | a serious loss—would mean ruin—if we intended to continue selling our force at will then all would be simple. We could do as the old | the books at Sc per copy—a price that was decided upon when basic line publishers do—print up an edition and then wait for it to be sold | costs were vastly lower. Take Your Pick at only 5c Per Book = [v= | Drama 27 Last Days Condemned Life of Johnson. 154 Eplerams of Then Poems of Burns ‘Man. Hugo Macaulay. 197 Witticisms De Sevigne Rubaiyat 295 Master Builder. Ibsen | 151 Man Would Be King. 174 ‘Trial of William Penn | 180 Epigrams of Shaw ‘3 Whitman's Poems 90 Mikado, Gilbert Kipling 55 Maxims. Napoleon 7 Prose Poems. Baudelaire 31 Pelleas’ and Melisande | 4g strength of Strong. Humor Epigrams. Thoreau Wilde's Ballad of Maeterlinck ‘ ‘London Jumping Frog, Twain Aphorisms. Huxley Reading 316 Prometheus. Aeschylos 41 Xmas Carol, Dickens Idle Thoughts, Jerome S peNerbs ot England v8 Stoops to Conquer 57 Rip Van Winkle. Irving | 166 English as She Is Spoke Proverbs of France 84 Michael Angelo's Sonnets Goldsmith 100 Red Laugh. Andreyev ‘Twain Proverbs of Japan Poems of Evolution Misanthrope. Mollere 105 7 Hanged. " Andreyev Humorous Sketches. Proverbs of China Snow-Bound. Pied Piper Ghosts. Tosen 102 Sherlock Holmes Tales ‘Twain Proverbs of Ita Enoch Arden Pillars of Society. Ibsen Country of Blind, Wells Artemus Ward. His Proverbs of Russia Shakespeare’s Sonnets Salome. Wilde Attack on Mill, Zola Book. | Proverbs of Ireland Lays of Anctent Rome Importance of Being Andersen's Fairy Tales Whistler's, Humor Proverbs of Spain Vision of Sir Launfal Earnest. | Wilde Alice in Wonderland Wit of Heine, Eliot 31 Proverbs of Arabla The Vampire. Kipling iy Wihdermere's Dream of Ball. Morris Let's Laugh, | Nasby Proverbs of Scotland Pete tatot House & Brain. Lyttoa Literature 380 Proverbs of Yugoslavia roto Stenee, edemption, ‘olor of e le- ntroduct Tartufte, Moliere man-Jullus Dante and Other Philosophy & Religion etna {2 Mineteln 235 Prof, Bernhardi, Majesty of Justice, Waning Classics. 338 A Guide to Emerson 9 Great Men of Sctence Schnitzler Anatole France Vol. 218 Essence of the Talmud Animals of Ancient Shakespeare's Plays Miraculous Revenge. Shaw 11 Gulde to Nietzsche Seas. Fenton. ene The Kiss. Chekhov ni Hamblen, Animals of Ancient The Tempest Euphorian. Moore n 159 Gulde to Plato. Durant Lands. Fenton, Merry: Wives Windsor Human Tragedy. | France y 322 Buddhist Philosophy Ice Age. Finger As You Like It. ‘The Marquise.” Sand Stevenson, Guide to Stolcism History of Evolution Twelfth Night 26 Men and Girl. Gorki Aucassin and Nicolete. ‘Theory Relnearnation Puzzle. of Personality Much Ado Nothing Dreams, Schreiner Lang ¥ 4 Psycho-Analysis Measure for Measure ‘Three Strangers, “Hardy Friendship. ete. ‘Thoreau chopenhauer’s Es Psycho-Analysis—Flelding Hamlet Man Without a Country Nature, Thoreau. ° ‘Trial and Death of Biology and Spiritual jacbeth England in, Shakespeare's es Philosophy, king Henry V History and Biography Time. Finger 6 ions of Aurelius Building of Earth Julius Caesar S10 Lite of J Ei Chesterfield’s Letters E Life and Evolution. Hi Komeo and Juliet Wi ee Defense of Poetry. Philosophy jenan Shelley Midsummer Night's 188 Lee sack London seers of King Age of Reason, Ps Ring ‘Mtenry_ VIL 269 Contemporary. Portraits. Spencer: Life and x Henry VIII Works Survival of Fittest. ‘Taming of Shrew Vo ke ge ane Harris Essays. Voltaire Aesop's Fables, ‘Tichenor es 270 Contemporary Portraits volta 3 King Lear ntemporary Toleration, Voltaire Discovery of Future. Exolution s Venus and Adonis Vol. rank Hac, Love Letters of Genius Wells Balmfortiy usin King Henry IV. Part WL, Contemporary, Portraits. ss How I Wrote “The Dialogues. Plato Enatntortholained King Henry IV. 272 ten Portraits. Raven." Poe Essence of Buddhism, Hypnotism Made Plain Being Henry Vt a aa acery Portraits. Hore... Montatene Pocket Theology. Anseeta_and Men King Henry VI. ‘ co oltaire 9 Eugenics, EU King Henry VI. Part 111 piilen aad His Time Emerson's Essays Foundations of Religion . Comedy of Errors Life of Lincoln Letters of Portuguese Studles in Pessimism. Serles of Debates King John Tite Of Lincs |, ‘un ‘Schonenhauer 5 : King Richard 111 Going to Church. Shaw Idea of God in Nature, | 130 Controversy. Ingersoll and King Richard 1 ‘Thorean—the Man Who Socialism for Millionaires. Mul Gladstone Pericles Escaped From Herd. Shaw Life and Character. 43 Marriage and Divorce. Merchant of Venice Hiseary ot Bowe. Tolstol’s Essays Goethe Greeley and Owen Julius Cacsare Lite Four Essays. Ellis Ignorant’ Philosopher. 208 Debate on Birth Control. Fietion History of Printing ce Teese perant 1 . Se aegis pen The Mark of the Beast. Historie Crimes, Finger Looe gs ey rms talr oe Pascal 129 Rome’ or Reason. Inger Kipling Sclence of History. hale 0 B ctay ak eit earning Mulvaney Stories, Kipling ‘Froude creyitia and Rabel- Bole ER a WTF | 109 spiritualism. “Doyle and Adrentures, of “Baron Patertoo, uso als. Sainte-Beuve known. 17, Hee eRe any Beant Ra eee 7 y Prince of Peace. Bryan Nietzsche: | Who He Was | 17 lag Life Any Meaning? Short Stories, William War Soodeies of Witton On Reading. | Brandes Sun Worship. ‘Tichenor Harris and, Ward 2 + 206 Capitalism, Sell Tis who Was and a Tie Confessions of Opium Olympian Gods, Tichenor eee gman and a d 5 us is Eater Primitive Bellet q Oat pUtacles. Rains | $85 Wnen Pactians Buled Lincoln, Ingersoll 3 Chinese Philosophy of al-Sinclatr Debate Tine of ‘Terror. Balzac | 68 Crimes of Borgias, Dumas | 117 Subjection of Women.) > tite, 0 se ay enchemniy Daisy ‘Miller. “Ht. James | 287 Whistler: ‘The Man’ and ; ‘ : Me Miscellaneous ue Morgue. Poe His ‘Work Walking, | Thoreau teen Hints on News Reporting. Clarimonde. " Gautier Life of Bruno ler 5 ae Poetry Hints on Short Storles Fit, De Maupassant 1 Cromwell & His Times g Old English Ballads Book of Synonyms Tallow Ball, De Mau- Heart, Affairs, Henry, VIE Eiperal Baecaten: Lyric Love. Robert 25 Rhyiing Dictionary De Maupassant’s Stories Vindication of Paine. Lit. and Art. Goethe sabrowning. ow to Be an Orator Do, Maup indication Condescension in For- Sailor Chanties and a Kalish tales Stories ltl masher peeecensiog’ 10 Cowboy "Songs, “Finger | Expectant’ Mothers Hon, Juan, Balzac Brann: Sham Smasher Wonten and Other Memories of Lincoln Should Know wipalzac. Speeches of Lincoin STS: Mastoritnck ‘Tollay's ‘Poetry. Anthology Chita "erating Fleece of, Gold. Gautler Speeches of Washington | 09 Pepys 385 Odes’ of Horace, Vol. 37 Home Nursing not, Cleopatea's Was Poe Immoral? | Ho PS Nets Notes. Giles, of, Horace, Vi Brey Girt Should Short Stories. Daudet Lost Civilizations. Whitman, ss keeltah ierton Pacts of Hoceacei'a, ‘Stories Neate ‘The Man and | 15 Pep, Pencil, Poison 33 a Tolstol's. Short Stories s_ Worl siacDe 7 bh On Threshold ofS Poe's Tales of Mystery Constantine and Begin- | S13 Decay of Lying. Wilde | ogo Yow to Lave sae The Gold Bug. Poe nings of Christianity 6 Sesl of Man. Wikio Evolution “of Love. reat Ghost Stories Satan and the Saints | 293 Villon: Stevenson 317 Allegro, Milton 203 Rights “of Women. Ellis rien, ‘Merimee hurch "History. 397 Poems. Southey Aspects ‘Birth Control eat Sea Stories Volces From the Past | Maxims and Eplgrams | 22) Tivte's interns, Vol. 1 | "93 Hew to, Live 100 Years Life of Shakespeare. TT What Great Men Have | 30 Dante's Inferno, Voi. 11 Plutarch’s Rules Health yl re Life of Du Barry id About Women RY 4 ® Will o” Mit” Stevenson Life of Dan 304 What Great Women a ereeire tat. hod dered reer amed ‘BL Lodging for ‘Night. Life of Mary, Queen of ‘Have said About Men Please order by number instead of titles. For instance Stevenson ‘Scots 279 Gems From, Emerson, if you \ want “Carmen” simply write, down “21.” Re- edom mem! minimum ity ks—as many SPECIAL BARGAIN |} more as you like, ‘Send money, order check (add se We have an amazing bargain for those who order full | 58 0 personal checks for exchange), stamps or cash sets of 350 volumes. At 10c per this set is worth | 108 isms, Sand all orders. If you want books shipped prepaid, enclose $35S—our special price only $16.99, is less than Sc | “55 ue cent of the amount of your order in addition, r volume. If shipped prepaid, add books will be sent express collect. Canada its," or a a ee carriage charges. | 35 Maxims. Rochefoucauld | and foreign price 10 cents per book. Haldeman-Julius Company, Dept. P 111, Cirard, Kansas comicbooks.com