Life — May 17, 1923 — page 46: what you’re looking at

What you’re looking at

This is a cigarette advertisement for Fatima brand, not political satire. The image shows a stylized maid or servant figure in motion, carrying a serving tray. The tagline "day in and day out" emphasizes the product's reliability and consistent quality. The advertisement uses the figure of a domestic worker to suggest that Fatima cigarettes are as dependable and ever-present as household service—a common advertising strategy of the 1920s. The dynamic pose conveys energy and continuous service. The "Fatima" brand name and the servant imagery reflect early 20th-century marketing conventions, though modern viewers would find the racial and class stereotyping in the imagery problematic. Copyright 1923, Liggett & Myers Tobacco Co.