Life, 1923-05-17 · page 42 of 46
Life — May 17, 1923 — page 42: what you’re looking at
What you’re looking at
This page consists entirely of period advertisements (no political cartoons). The content includes: **Travel Ads:** - Northern Pacific Railway promotes Pacific Northwest coastal destinations (Seaside, Oregon; beach towns in Washington) as affordable vacation spots, emphasizing natural beauty. - Denver Tourist Bureau advertises Colorado mountain trips via the Northern Pacific Railway, highlighting national parks and scenic drives. **Product Ads:** - ED. Pinaud's Lilac Talc, a French fragrance product, shown with an ornate window image suggesting luxury. - Life magazine itself, using the tagline "When All the World Laughs / The Perfection of Humanity Will Have Been Reached," positioning the publication as an educational, humorous read for intelligent readers. **Context for Modern Readers:** This appears to be from the 1920s-30s era, when rail travel dominated leisure tourism and French fragrances signified sophistication. The ads target middle-to-upper-class readers planning vacations or seeking luxury goods—typical Life magazine audience.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Where the Sun Sinks Into the Sea For six hundred miles and more, the Oregon-Wash- ington coast overlooks the Pacific. Along this coast are stretches of sandy beach, some of them only a mile or two long, while others are ten times that length. Back of them are mountains and wooded hills, over and through which trails wind in all directi Of these sandy beaches of the North Pacific Coast the most accessible, the most highly developed and the pleasantest, are Seaside and Gearhart, Oregon; and loclips, Hoquiam and North Beach, Washington. These are the ‘Atlantic Cities of the Pacific.” You cannot imagine more delightful places. The air is of the sea. And to merely listen to the roar of the surf is a never-ending joy. Very low round trip rates are in effect to the Pacific Northwest, May 15 to September 30. I can be of great assistance to you in planning your trip. Tell me how much time you have and which parts of the Pacific Northwest appeal to you strongest, and I will sub- mit a detailed itinerary. A.B. Smith, Pass Traffic Mgr, 955 Northern Pacific Bldg., St. Paul, Minn, Northern Pacific Ry. *2000 Miles of Startling Beauty”! 118 French Greation Here is talcum powder superb, fragrant with ED. PINAUD'S quisite Lilac perfume, Parfumerie ED. PINAUD | FRANCE! pENVERTHE GATEWay TO 12 NATIONAL PARKS AND 32 NATIONAL MONUMENTS ae This trip to the top of the Continental Divide, where the water courses separate and flow to the East or West, te become part of our mighty rivers, is only four hours from Denver, by auto. There are hundreds of historical and scenic beauty spots like this in the National Parks and National Forests of Colorado. Live at the best of hotels and resorts or rough it in the National Parks and Forests of Colorado for two weeks or longer. Reduced rates June Ist. Return limit Oct. 31st. Write Today For Free Booklet that tells what you can see, time required, cost of trips to Rocky Mountain National Park, Mesa Verde National Park, Denver’s Mountain Parks, The Glaciers and 60 other short trips. Rail trips: Platte Canyon, George- town Loop, Moffat Road. DENVER TOURIST BUREAU 532 17th St., Denver, Colo. “When All the World Laughs The Perfection of Humanity Will Have Been Reached.” ye fully believes this and, noting the really high intel- lectual standard of its friends, considers laughter a fair educational test. Readers of LIFE have real things to laugh at—a sure laugh on every page. Try it yourself for a year, or Obey That Impulse, and for a trial trip, avail yourself of our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40.) Send Lire for the next ten weeks to LIFE, 598 Madison Avenue, New York One Year $5 Canadian $5.80 Foreign $6.60 107 comicbooks.com