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Life, 1923-05-10 · page 35 of 36

Life — May 10, 1923 — page 35: what you’re looking at

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Life — May 10, 1923 — page 35: Life, 1923-05-10

What you’re looking at

This page contains a satirical fable and a toothpaste advertisement. **"The Goat Who Became an Angel"** is a cautionary tale about financial exploitation. A naive goat, seeking spiritual improvement, invests all his earthly possessions in a theatrical show proposed by a beautiful young deer, who promises they'll both achieve success and share heaven together. The show flops after touring (notably stopping in Pittsburgh before "heaven"). The deer abandons the goat to marry a wealthy coal baron, leaving the goat unchanged—still just a goat. The moral warns that fundamental nature cannot be altered by wishful thinking or trusting con artists. The satire likely comments on theatrical investment schemes or stock market fraud common in the 1920s, where smooth-talking promoters convinced gullible investors to finance doomed ventures. The rest of the page is a Pepsodent toothpaste advertisement emphasizing scientific tooth-film removal methods—unrelated to the fable but typical of Life magazine's revenue model mixing editorial content with advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

mle mes ads, 1 out The Goat Who Became an Angel (A Fable) Once there was a Goat who was tired of life. “On Earth,” he said, “I shall al- ways be a Goat; only in Heaven can I find happiness, for there I shall be an Angel.” I decreed that his words should be overheard. A Young Dear caught them. My friend,” said the Dear, who was not only young but beautiful, heart bleeds for you.” the Goat looked but he couldn’t rer heart—almost, but not quite. Vill you let me help you be- come an Angel?” said the Dear. Ilow can you do that?” ques- tioned the Goat, stroking his goatee doultfully. He had learned to dis- trus: offers of help. “{ have a show,” gushed the Young Dear. “Put all your earthly possessions into it and you will be- come an Angel.” “And what will happen to you?” asked the Goat, who had also learned that no one gets something except for a great deal more. “| shall become a Star,” said the Young Dear. “And maybe,” she added archly, “we can share a place in Heaven together. So the Goat put all his worldly possessions into the Young Dear’s Show. In due time the Show went out on the Road—the Road to Heaven, the Young Dear called it, though the first stop was Pittsburgh. A week later the Goat received a letter. It was from the Young Dear. “Dear Goat,” it ran. “We've been knocked for a row of gools. The Show is a Flop. I’m going to marry a Coal Baron. He’s an Elk. With Love.” The Goat didn’t understand all the words but he gathered from the gen- eral tone that he was still a Goat. Moral: Once a Goat always a Goat. B. B. “How did your dance come out, “Oh, it was “absolutely _ perfect. There were five men for each girl, two stags were trampled in the rush, and the’ only other good-looking girl there had hay, fever.” rinceton Tiger. You Must Fight The film on teeth, Under old brushing methods, few escaped tooth troubles. Beautiful teeth were seen less often than now. In fact, tooth troubles constantly increased—became alarming in ex- tent. That’s what led to this new method which has brought to millions a new dental era. Those dingy coats That viscous film you feel on teeth is their chief enemy. It clings to teeth, enters crevices and stays. Food stains, etc., discolor it. Then it forms dingy coats. Tartar is based on film. ing. luster. harsh grit. Film also holds food ———~—— substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyor- rhea. Thus most tooth troubles are now traced to film. Almost universal Film-coated teeth were almost uni- versal. The ordinary tooth paste could not effectively combat film. So dental science set out to find effective film combatants. Two methods were developed. One acts to curdle film, one to remove it, without any harmful scouring. Péepsadéent The New-Day Dentifrice A. scientific film combatant, which whitens, cleans and protects the teeth without the use of harm- ful grit. Now advised by leading dentists the world over. Avoid Harmful Grit Pepsodent curdles the film and I Temoves it without harmful scour. t Its polishing agent is far 7 t That’s why teeth lose siter combatant or you may suffer Able authorities proved these meth- ods effective. Then a new-type tooth paste was created, based on modern research, These two great film com- batants were embodied in it. The name of that tooth paste is Pepsodent, which leading dentists of some 50 nations are advising now. Fights acids too Pepsodent also multiplies the alka- linity of the saliva. That is there to neutralize mouth acids, the cause of tooth de- cay. multiplies the starch digestant in the saliva. That is there to digest starch deposits which may otherwise ferment and form acids. Thus every use gives manifold power to these great tooth-protecting agents. That was not done before. Never use a which contains For beauty’s sake People who see the Pepsodent ef- fects will always use it, if only for beauty’s sake. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the vis- cous film. See how teeth whiten as the film-coats disappear. This test will be a delightful reve- lation. Cut out the coupon now. 10 Day Tube Free’ THE PEPSODENT COMPANY, Dept. 988, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Only one tube to a family. comicbooks.com