Life, 1923-05-10 · page 32 of 36
Life — May 10, 1923 — page 32: what you’re looking at
What you’re looking at
This page contains **three distinct pieces**: 1. **"Winner of the Blue Ribbon"** (top): An advertisement for a decorative lamp designed by Montreal artist Miss Mary Bishop that won a 1923 art competition. It sold for $8—affordable democratization of award-winning design. 2. **"Not Particular"** (middle): A humorous short story about an indecisive customer who demands specific pie flavors but then requests something entirely different when given options—satirizing inconsistent consumer behavior. 3. **"Intoxication"** (bottom): A brief joke suggesting tea becomes "intoxicating" when drunk socially with others—likely wordplay on Prohibition-era sensitivity about intoxicating beverages, since plain tea is non-alcoholic. The page is primarily **commercial advertising and light entertainment** typical of 1920s *Life* magazine content, mixing product promotion with humorous fiction and wordplay. No significant political satire is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
And This, An Art Jury’s Choice, Can Now Be Your Own This is the lamp exact replicas of which, produced with the enthusiastic collaboration of Miss Bishop herself, the Decorative Arts League now offers to its members and patrons, equipped for either Electricity, Gas or Oil. And the price, made possible only by the League’s plan of direct co-operation be- tween artist and public, is to be only $8 —no more than the cost of a common store-lamp. Let us send it to you on approval and see for yourself. The base is cast in Medallium, of rich stat- uary bronze finish, which not only ) J Je of Ribb Of all the 307 lamp designs by 250 artists from all parts of the United States and Canada submitted for the Lamp exhibition held March 12 to 24, 1923, by the Art Alliance of America, at the Art Center Build- ing, New York, this by Miss Mary Equipped for Elec- tricity, Gas and Oil Bishop of Montreal, Que., was awarded the Blue Rib- bon of the Show and $600 in cash prizes, by a jury com- posed of eleven eminent sculptors, painters, decora- tors, craftsmen and critics for its beautiful simplicity and practical utility. allows the artist’s delicately refined contours and gracefully proportioned masses to be faithfully preserved, but also insures their permanency. The shade is in tones of old gold parchment —chosen by Miss Bishop to carry out her scheme of color harmony—with light and dark brown stripes towards the bottom of the flare, and edges bound with strips of dull bra: The whole lamp stands 1614 inches high to top of shade. Send the coupon today and let this prize-winning lamp be sent for your approval. Decorative Arts League, LF May 10 Electricity 1 Fifth ‘Ave’, New York, N. Send me on approval a B Ribbon Winner, Just tof good faith T will pay postman on de 3 plus postage. In five days I will either return the lamp when you will refund my deposit in full, or will send you $5, making $8 in all. (I£ cash in full is sent with coupon, or if lamp is sent C. O. D. full price, 10% discount allowed.) hop Lamp, 1923 Blue Name .. Street Address or R. F. D. Not Particular Tue door closed on the last of a long line of impatient customers. With a tired sigh, the girl behind the counter turned to the confusion of pastries that must be rearranged for the next onslaught. A fussy little man burst in at the door and bustled up to the counter. “What kinds of pie have you?” The well informed man knows that Nature put acids and salts in fruits for use as a tonic. Take a tip from animal in- ié queried. tuition and keep YOUR system he We ied physically fit with the rich juice Peach, apple, custard, of the loganberry— She paused expectantly. No sound. “Chocolate, banana, ¢ re am—” That all?” he asked testily. “Sweet potato, mince, black—” “Oh, give me any kind,” he cut in. “T'm not particular. Got peach?” “Sure, mister.” “Give me apple!” lemon.” —no more and no less than the pure juice of berries grown large and luscious in the Valleys of Oregon. Dilute it with water for a refreshing drink that is concentrated goodness for the happiness of health. Or add a few more fruit juices and delight the family with PHEZ punch—health and delight in every drop. Intoxication Tea is just tea. But when we drink together... . Hr pecegte and driven a ee Private Cavs, inclonive Hates, Do you know Hosts Hosts who, enthusiastically, wal. lop me on the back; hosts who call me by the wrong name: hosts who have entirely run out of liquor; hosts who play practical jokes; hosts who would “give any- thing” to be “anywhere else”; hosts who grin and bear it; hosts who tell interminable “funny” stories; hosts who insist upon showing me all over the house; hosts who win my every sou at bridge; hosts who sneak up stairs and go to bed during the mid- dle of the party. C. 6.8, See the Ancient Glories of the Mediterranean ND nowa Medi- terranean Cruise under Canadian Pa- - cific management, on the magnificent Empress of Scot- Jand (25,000 gross tons), sailing from New York, January 14, 1924. Everything Canadian Pacific stand- ard—there is none better. Is Egypt Your Mecca with its historic excavations? This cruise will give you 14 days in Palestine and Egypt at an exclu- sive rate. Fascinating shore ex- cursions to different points from Mediterranean ports. All details looked after by competent repre- sentatives, Ancient cities and ancient glories: Rome, Athens, Constantinople, Jerusalem. Pic- turesque races and costumes; Tunis and Cairo, aglow with charm of Africa, Madeira, Cadiz, Gibral- tar. Gorgeous cross sections of the world we live in; Naples, Monaco, Lisbon A touch of old English—Southampton and London—on the way home. A wonderful winter vacation, dian Pacific Mediterranean Cruise. And it costs no more to travel so than for accommodations at a first class hotel an chored to a city street. Fares $800 up. Limit 600 passengers. Get full particulars now. Write, phone or stop at the nearest Canadian Pacific steamship agency. this Cama. Mediterranean Cruise (; di B ifie IT SPANS THE WORLD NEW ¥ Y¥.—Madison Ave. at 44th St CHICAGO, ILL.—40 N. Dearborn St. MONTREAL, CAN.—141 St. James St Canadian Pacific Offices all over the World D. Gunston, 18" “Station Ad. Cambridge, England, Tea is intoxicating ? B.S. aad comicbooks.com