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Life, 1923-05-03 · page 32 of 40

Life — May 3, 1923 — page 32: what you’re looking at

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Life — May 3, 1923 — page 32: Life, 1923-05-03

What you’re looking at

This page satirizes **French culinary influence on American dentistry**. The left column's advertisement warns that while French chefs have taught Americans to enjoy refined food, their soft, creamy cuisine provides insufficient jaw stimulation, causing tooth decay and gum disease. It promotes Ipana toothpaste (containing "Ziratol") as the solution—a period-accurate advertisement disguised as health advice. The center presents "The Wise Wife," a marital fable where a husband constantly criticizes his wife's domestic conduct. She secretly corrects every flaw, then reveals her perfection—which shocks him so severely he dies. The moral sardonically advises wives to ignore husbands' criticism. This appears to satirize both excessive marital nagging and the difficulty of pleasing overly critical partners. The brief poems below mock suburban weather complaints and subway crowding—light observational humor typical of Life's satirical voice during this era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

30 Hye_has regaled our “ palates — has he also ruined our teeth ? HE CHEFS of France have had a tremendous influence onAmer- ican food. They have taught us how to delight our palates, but they have almost ruined our teeth! Teeth need work and gums need stimulation, and with this creamy modern food of ours, there is neither work for the teeth nor stimulation for the gums. Trouble on the increase! Consequently, teeth and gums are today less robust. Trouble from both is on the increase. The prevalence of pyorrhea is one item in a long list. Thousands of dentists have written us to tell how they combat soft and spongy gums by the use of Ipana, The use of Ipana Instubborn cases, they prescribea thorough gum-massage with Ipana after the ordinary cleaning with Ipanaand the brush. For Ipana Tooth Paste, because of the presence of Ziratol, has a decided tendency to heal the soft gum and to keep the healthy gum firm, Ipanais a modern tooth paste formulated with an eye to the welfare of your gums, whether they give you trouble or not, and in addition it is a tooth paste of remarkable cleaning power and unforgetably good taste. A ten day trial tube will be sent to you upon request —use the coupon below IPANA TOOTH PASTE —made by the makers of Sal Hepatica In generous tubes, at all drug and department Bristol- Myers 73 Rector St. New York, N.Y. atrial tube of IPANA TOOTH ‘ LIFE .- The Wise Wife A Fable for Married People Once upon a time there was a man and a woman who were mar- ried to each other. After a bit, the man, who believed that the plain speech common to the great world of commercial affairs could be success- fully installed in the home, treated his wife to a course in constructive criticism with himself as the instruc- tor. He enlightened her in many ways. He told her where she got off in regard to her clothes, her dancing, her small talk, her way of running his house, her industry and other harrowing details too painful to mention. The wife listened carefully for a year until all the faults had by con- stant enumeration been tabulated and catalogued. At the end of that time she had a vision. Otherwise, the course might have gone on forever. After she had the vision, she dried her eyes and powdered her nose and without giving any hint to her hus- band she set about secretly to re- move all cause for criticism. She worked hard and faithfully. Finally, every reason for complaint was elim- inated. Then she sprang the hard- won perfection upon the husband, item by item. As the vision had foretold, he took it like a charge of buckshot at close range. He stopped, staggered and fell backwards, and, having had a high pressure anyway, passed right out of the picture. And then the extremely attractive young widow, a thousand per cent. wiser in the ways of wedlock, had nothing more to do but pick out her next spouse and live happily ever after. Moral: Wives should always listen to their first husbands, H.W. H. Plaint of the Suburbanite THE snow came and stood ankle- deep in our streets And stood and stood. The rain came and we cheered. It took away the snow. Now the rain stands ankle-deep in our streets, And stands and stands. Fair weather is predicted for July Fourth. THERE are plenty of seats in the subway. The trouble is, someone is always sitting on them. Clark’s 21st Mediterranean Cruise Feb. 2 ‘by spectally UND THE WORLD CRUISE ner 4 Never Too Young To Learn ATER is the life of the garden. Every gardener should find out as soon as possible the easiest and best way of getting plenty of water to the roots of his plants. Buy a reliable 54ths hose from your dealer, and use it conscientiously. Ask him for BULL DOG, GOOD LUCK or MILO—standard 5¢ths brands made by Boston Woven Hose & Rubber Co. To go with it get a Boston nozzle which gives “stream, spray or mist with a twist of the wrist.” Send ten cents for our new book, “Makixc THE GARDEN Grow,’ large pages, fully illustrated. Invaluable to garden ‘lovers sho want products they can be proud of- Boston Woven Hose & Rubber Co. 153 Portland Street including hotels, i drives, fees. Cambridge, Mass. comicbooks.com