Life, 1923-05-03 · page 28 of 40
Life — May 3, 1923 — page 28: what you’re looking at
What you’re looking at
This page is primarily **advertising and humor shorts** rather than political content. The page contains: **Four brief jokes:** 1. A businessman refers to his wife as his "50 per cent. preferred" (stock market language applied to marriage) 2. Commentary on Black women wearing excessive face powder, treating it as a humorous observation about cosmetics 3. A man proposes to quit vices if his girlfriend marries him; she agrees—then he'll start (the vices, implying he was lying) 4. A wife orders seeds that won't flower until next year, using a outdated catalog **Poetry section** titled "Thunder! Thunder!" describing a dramatic storm with gothic imagery. **Two brief anecdotes** about visiting and children's misbehavior. **Dominant content:** A large **Brooks Brothers advertisement** occupying roughly half the page, promoting gentlemen's clothing for tennis and golf, with the company's building photograph and Manhattan address. The humor relies on wordplay, marital tension tropes, and period-typical observations. No significant political satire is present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In Business Terms Two Columbus business men conversing about a business rival. “Few men show such keen business instinct,” one remarked. “Is he so full of it?” “Full of it!” was the reply. “Why, he even refers to his ‘better half’ as his 50 per cent. preferred.” —Columbus Dispatch. were the other asked. Rouge et Noir Sometimes we see one of our worthy colored girls with so much pink powder on that our first startled impression is that the Ethiopian has learned how to change his skin at last. —Ohio State Journal. He: Darling, if you'll marry me I'll quit smoking, drinking, and— Sne: And if-I don He: I'll start!—Yellow Jacket. THE modern girl may have her little weaknessts, but she isn’t effeminate. —Fresno Republican. HARDY BIENNIALS Husband: My dear, these seeds you've ordered won't. flower until the second summer. Wite: Oh, that’s quite all right. is a last year's catalogue. —Reproduced from Punch (London) by arrangement with the proprietors. Thunder! Thunder! Hark, while the lightning grins ang glares, To lions roaring from cavern lairs! Barrels rolling down wooden stairs! Ghosts a-grumbling in hollow tombs! Cannon belching with sullen booms! Bung-bungs banging in empty rooms! Hush, from some graveyard far re sounds The horrid baying of devil-hounds Scratching sinners out of their mounds! The sky is heavy with purple pride, Fold on fold of a mantle wide— The lightning rips it from side to side! The bee is hid in a trembling flower, The birds are silent, the forests cower, Then—some_ young angel turns on the shower.—Bulletin (Sydney). Up to Mischief Visttor (admiringly) : What a pic- ture of innocence your little one is! Moruer: I hadn't noticed it. Dorothy, what have you been doing? This —Boston Transcript “How did you learn to fly?” “From the ground up.” —Karikaturen (Christiania). Lire i published every ‘Thursday, Great Britain, Canada and Briti Possessions. Title registered in 5 Patent, Office: $5.00 a year in advance. Additional postage to foreign countries in the Postal Union, $1.60 a year; to Canada, 80 cents, Back numbers cannot be supplied. simultaneously in the United S The text and illustrations in Lire are copyrighted. For Reprint Rights in Great Britain apply to Lire, Rolls House, Breams Buildings, Fetter Lane, London, E, C., England, eign trade supplied from I London Office, Rolls ings, London, E. Canadian’ distributor, “The a 386-388 St. “James Street, Montreal, Cana No contributions will be returned unless accompanied by st ond addressed envelope. Lire docs not hold itself responsible for ti non-return of unsolicited contributions. Notice of change of address should reach this office two weeks prior to the date of issue to be affec House, \merican ESTABLISHED 1818 Aros Drilhens aC Le LOT OTHIN ING Gentlemens | Furnishing MADISON AVENUE COR. FORTY-FOURTH STREET NEW YORK Telephone Murray Hill 8800 Clothing for the Tennis Player and the Golfer Flannel Trousers, Knickers, Special Shirts, Hosiery, Shoes Hats, Caps Shetland Sweaters, Personal Luggage Men’s and Boys’ Garments for Every requirement of Dress or Sporting Wear Ready made or to Measure Send for “A Box of Matches Containing 40 Ways to Play Golf” BOSTON ‘TREMONTCOR. BOYLSTON ods, BROOKS BROTHERS’ Building, convenient to Grand Central, Subway and to many of the leading Hotels and Clubs NEWPORT 220 BELLEvus AVENUE comicbooks.com