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Life, 1923-04-26 · page 3 of 36

Life — April 26, 1923 — page 3: what you’re looking at

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Life — April 26, 1923 — page 3: Life, 1923-04-26

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant content is a Hinds Honey and Almond Cream advertisement featuring **Myrtle Schaaf**, identified as a "charming Mezzo-Soprano with the Metropolitan Opera Company." Her photograph and handwritten endorsement appear prominently. The left column contains brief humorous pieces: "New Lamps for Old" quotes professors making witty observations about animals' intelligence, and "For a Bright Child" offers practical bedtime advice for parents. The Schaaf endorsement exemplifies early 20th-century celebrity advertising, where opera singers and society figures lent prestige to beauty products. The ad emphasizes the cream's practical benefits—as a face powder base and skin protectant—rather than purely cosmetic claims, reflecting period marketing conventions for women's products.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

New Lamps for Old Both dankey prea e da Themen I t1Ke the modern scientist; he is often so very modern and icono- clastic. “Epater les bourgeois” seems to be one of his subsidiary ideals and he pursues it by quietly announcing that things are seldom what they seem (to the bourgeois) and that underneath the apparently rich and satisfying cream of tradi- beliefs there almost invariably rades the skimmed milk of unreality. In my opinion, these are most enlivening announcements ; and means, I say, let us have more ples of proverbial wisdom bowled over. For instance: “The earthworm is a creature of g tenacity and determination and if persistently provoked will readily turn upon its aggressor.”—Profes- sor Quit pencrank. The mule offers an example of ractability and at the bidding of its driver is readily diverted from its own preconceived intentions.”— Dr. Legge Pullar. “Few animals have brought idle- ness to a finer art than the bee.”— Professor Downham Flatte. “As compared with the turnip, both snail and tortoise are creatures of t activity."—The Master of St. Onishers. Sloth and simplicity are the key- notes of the fox’s character.”—The Master of Lunacy. “In the lightness of their deport- ment the elephant and the bluebottle have much in common.”—Herr Julius Finkelblossom. “For the serious student of Evolu- tion it is far too soon to preclude the pig from the possibility of flight.”"—Professor Potshot. G. P. For a Bright Child Ir you are not a sleepy-head And simply hate to go to bed, And if your parents drive you there, I'll show you why you needn't care. When you have finished with your prayers, And Mother’s left ahd gone down- stairs, Switch on your pocket flashlight so Upon your book its light will glow. Then you can read; and if you hear Them coming, never have a fear. Switch off your light; they'll have no thought That you're not sleeping as you ought. . G. K. D. Myrtle Schaaf charming Mexzo-Soprano with the Metropolitan Opera Company “Hinds Cream is especially valuable” —says Myrtle Schaaf Hs Honey and Almond Cream is not only valuable for protecting the skin from climatic conditions,—it also is giving most gratifying results when used as a base for face powder. The process is extremely simple. Just moisten the skin with the cream and allow it to nearly dry, then dust on the powder. It will adhere wonder- fully and remain in perfect condition longer than with any other base we know of. The cream and powder will prevent the skin from becoming rough or chapped. HINDS Cre-mis FACE POWDER is impalpably fine and soft. Its delicate tints blend to produce the coveted effect and, with its subtle and distinctive fragrance, enhance the charm of every woman who uses it.—White, flesh, pink, brunette. Large box, 60c. Trial box, 15c. Sample 2c. Hinds Honey and Almond Cream is selling everywhere. ‘We will mail you a small sample for 2 cents or trial bottle for 6 cents. A Try-out Box of 5 samples, Hinds Toilet Requisites, assorted, 10 cents. Booklet Free. A. S. HINDS CO., Dept. 18, PORTLAND, MAINE comicbooks.com