Life, 1923-04-12 · page 33 of 40
Life — April 12, 1923 — page 33: what you’re looking at
What you’re looking at
This page combines film reviews with advertising. **Left side**: "The Silent Drama" reviews recent movies, mostly from major studios (Paramount, Metro, First National). The reviews are brief, sometimes witty critiques—Mae Murray's "dramatic talent is utterly blah"; Adam's Rib mixes "the flapper of to-day and the flapper of fifty thousand years ago." **Bottom left**: A small cartoon showing two figures in conversation, with dialogue about affairs and lying—likely satirizing marital infidelity or gossip. **Right side**: A full-page advertisement for Continental and Commercial Banks (Chicago). The architectural sketch and headline "Better Than Necessary" pitch the bank's philosophy of exceeding customer expectations. The copy nostalgically references an older custom of receiving bonus value ("to boot") with purchases, suggesting the bank modernizes this practice through superior service. The appeal targets middle-class depositors seeking trustworthy financial institutions with substantial resources ($500+ million). No political satire appears on this page—it's primarily commercial content aimed at contemporary readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FEE SILENT DRAMA “Recent Developments 14% (The regular Silent Drama department will be found on page 24) The Covered Wagon. Paramount.— A remarkable picture of pioneer days, which combines the historical value of Francis Parkman’s “The Oregon Trail” with the thrills of the wildest dime nove! Jazzmania. Metro——Mae Murray as a dew little queen who jazzes herself out of her throne and back into it. Miss \{urray’s figure is undeniably per- fect, out her dramatic talent is utterly blaah s. Warner—A realistic story of married life, beautifully acted irie Prevost and Monte Blue. lapted from Charles G. Norris’s nove! of the same name, but we under- stand ‘hat it has travelled a long way from its base. Adsm’s Rib. Paramount—One_of those sings by Cecil B. De Mille. This time, ve are treated to a contrast be- twee: the. flapper of to-day and the flapr of fifty thousand years ago. Some of it is interesting. Mai Love. Goldwyn—Pola Negri ueen of the Paris boulevards. . ecks homes, breaks hearts and sends mental giants to the insane asylum —but she pays for it in the end. Mr. Billings Spends His Dime. Paraount—The stout Mr. Walter Hiers throws his weight into a South American revolution, and thereby pro- vides both romance and farce. The Pilgrim. First National—Charlie Chaplin takes up the ministry in a seri- ous way. Mighty Lak’ a Rose. First National. Mager wade! || BerrerR ‘THAN Necessary accompaniment. nie le: First Notional — Marta Neilan’s latest mixture of good and bad. ‘i . ; D wa fo the Sea in Ships. Hod- a Do you remember the days when, m tinse:.—A stirring story of the New mRin; Bedivrd boys who used to chase whales 8 every trade, you expected and got for « living. Foreign something “to boot”? An old custom Acam and Eva. Paramount.—The i i readers of the Hearst newspapers and Exchange ised has yielded to eh magi ines have bought another costly —_o starring vehicle for Marion Davies. Bonds modern demands, perhaps, but tt pe, Poem pa bd ‘5 The Continental and Commercial ; Banks aim always to give a little better Savings service than is expected,—better than Corporate & might be necessary,—better than is Personal customary. “An extra measure of Trusts service” has given these banks 175,000 Safe-Deposit customers. The CONTINENTAL and COMMERCIAL BANKS See: Your broth bi ae ge CHICAGO ‘But he aye you bavi Resources more than $500,000,000 I eye une not true. It’s just more ready to be- lieve’ orher Degpis les lies than, mine. (Lendo: comicbooks.com