Life, 1923-04-12 · page 31 of 40
Life — April 12, 1923 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not political satire. The main feature is a large advertisement for **Pepsodent toothpaste**, which dominates the right side of the page. The left side contains a "Key to Picture on Page 23"—a numbered diagram identifying prominent members of Newport's **high society elite** (the Vanderbilts, Astors, Mackays, and other wealthy families). This appears to reference a society photograph or illustration from the previous page. The Pepsodent ad represents early 20th-century **dental marketing innovation**. It educates readers about a newly-discovered problem: invisible film coating teeth that causes decay and discoloration. The ad emphasizes that Pepsodent uses scientific methods to remove this film without harmful abrasive grit—a major selling point when competitors used harsh scouring powders. The page also includes advertisements for **White Mountain Refrigerators** (positioned as a century-old trusted brand) and a **10-day free trial offer** for Pepsodent. This is a snapshot of consumer advertising and society journalism from the 1920s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—> Key to Picture on Page 23 Ls GUY FAIRFAX CARY, of New- port; 2--\IRS, WILLIAM GOADBY LOEW, of Newport and Long Island; 3—mrs. McLEAN, of Washington, Hope diamond; 4—mrs. w. BiLT 1, of Newport. NN BONAPARTE VANDERE R. DREXt 1 J CURTISS JAM of Newport; 10—mrs. GURNEE MU, of Palm Beach and Washing \« 1l—MR. 1. SUFFERN TAILER, the golf links at Ocean Drive ; MRS. ROBERT GOELET, of Newport: 13—MRS. ‘T. SUFFE LER, of Newport; 14—rs. KENNETH oprieN, of Long Island, daughter of Clarence Mackay ; 15—MRs. OLIVER HAR- nian, of New York. 16—a1k. LIAM K.° VANDERBILT, JR., of New York; 17—Mr. WILLIAMS P. BUR- 4 x port ; of Newport ;19—MRs, LARZ ANDERSON, of Boston and Washington; 20—mr. CLARENCE MACKAY, of New York and Long Island S. JOSEPH WIDENER, of Philadelphia and Newport ; 22—mrs. HERMAN OELRICHS, of Newport; 23— MRS. POTTER PALMER, of Chicago; 24— MRS, JO\\N HENRY HAMMOND, of West- chester County, N. Y.;25—mrs. EDWARD STOTES8URY and—26—MR. EDWARD storesn RY, of Philadelphia; 27—mrs. \S LONGWoRTH (Alice Roosevelt), ington ; 23—rs. w. K. VAN sit, of New York; 29—mr. vin ASTOR ind—30—MRs. VINCENT ASTOR, of Newport. Ranvati: Was he half-seas over? Rocixs: No, only three miles out. WHITE MOUNTAIN REFRIGERATORS “The Chest With The Chill In It” We have been building refrigerators for half a century. “In Over a Million Homes” 200 different styles and sizes. Send for handsome cata- logues and booklets. Maine Manufacturing Company Nashua, New Hampshire. Established 1874, Why Mar Beauty By a dingy film on teeth? This offers you a delightful test, to show how beauty is enhanced by pearly teeth. And how teeth can be protected as they never were before. The method is used by millions. Dentists the world over now advise it. Won’t you learn how much it means to you—and yours? Removes the film Your teeth are coated with a vis- cous film. It clings to teeth, enters crevices and stays. Food stains, etc., discolor it. Then it forms cloudy coats. Tartar is based on film. No old-time tooth paste could effectively combat it. So coated teeth were almost uni- versal. And very few escaped the troubles caused by film. Film holds food substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs breed by millions init. They, with tartar, are the chief cause of pyorrhea. Had to fight it Tooth troubles became alarming in extent, so dental science saw the need to fight film. After much research, two ways were discovered. One acts to curdle film, one to remove it, with- out any harmful scouring. Able authorities proved those methods effective. Then a new-type Pepsaodéni The New-Day Dentifrice A scientific film combatant, which whitens, cleans and protects the teeth without the use of harm- ful grit. Now advised by leading dentists the world over. harsh grit. Avoid Harmful Grit Pepsodent curdies the film and | removes it without harmful scour- ing. Its polishing agent is far | softer than enamel. film combatant which tooth paste was created, based on new discoveries. Those two great film combatants were embodied in it. The name of that tooth paste is Pepsodent. It is now advised by leading dentists everywhere. Other discoveries Modern research also found other things essential. So Pepsodent also multiplies the alkalinity of the saliva. That is there to neutralize mouth acids, the cause of tooth decay. It multiplies the starch digestant in the saliva. That is there to digest starch deposits which may otherwise ferment and form acids. Thus every use gives manifold power to these great natur- al tooth-protecting agents. Never use a contains 50 nations use it Careful people of some 50 nations now employ this method. As one re- sult, cleaner, prettier teeth are seen everywhere today. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. The result will be a revelation, and it may lead to priceless benefits. Cut out the coupon now. 1090 10-Day Tube Free le ee THE PEPSODENT COMPANY, Dept. 987, 1104S. Wabash Ave., Chicago, Ill, Mail 10-Day Tube of Pepsodent to Only one tube to a family comicbooks.com