Life, 1923-04-12 · page 3 of 40
Life — April 12, 1923 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Simmons mattress advertisement from *Life* magazine promoting "The Purple Label Mattress." The image shows two figures in a bedroom—apparently a maid or servant and a woman—examining a mattress. The ad copy emphasizes comfort and quality, claiming Purple Label mattresses have been used for "fifteen years" in metropolitan clubs and hotels as the "standard of comfort." There is no political cartoon or satirical content here. The "joke" (if any) is gentle advertising humor about sleep quality and comfort. The only potential social commentary is implicit in the class dynamics shown—the servant/maid figure suggesting this is aspirational luxury furniture for wealthy households—but this appears incidental to the product promotion rather than intentional satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
o yousleepsoundly? And wake fresh, vigorous, full of energy for the crowded day? Or do you only think your sleep is what it should be? Either way, there are deeper levels of slumber waiting to be tapped by you. Until you know by experience the grateful comfort of The Purple Label mattress, you cannot guess how quickly its cradling luxury will re- lieve weary bodies and soothie over- taxed brains and nerves to rest. For many years, Purple Label mat- tresses have been in use by scores of metropolitan clubs and great hotels whose standard of comfort is the best always—at any price. Ten, twelve and fifteen years of superlative service have proved them economicalas well. And now Simmons is bringing The Purple Label within reach of every discriminating buyer. See and exam- ine it at your dealer’s. Judge its com- fort and personal value for yourself. SIMMONS Mattresses - Springs - “Beds BUILT FOR SLEEP RR a ee=e comicbooks.com