Life, 1923-04-05 · page 38 of 40
Life — April 5, 1923 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and self-promotion** for Life magazine itself, with several commercial ads. The main content is a **self-referential subscription pitch**: Life claims readers need their magazine for guaranteed weekly laughter—a humorous meta-joke about the magazine's own value proposition. The tagline plays on uncertainty by removing first and last letters. The page includes a **sentimental spring poem** by J. Hobbs that humorously undercuts itself: the narrator rhapsodizes about spring's beauty, then abruptly sneezes and laments catching cold—deflating the romantic mood for comedic effect. This reflects Life's editorial stance of blending sentiment with humor. Other notable ads include Milano pipes, Bayer Aspirin (emphasizing the brand name to combat counterfeits), and Cortez cigars. These advertisements were typical revenue sources for satirical magazines. No significant political cartoons or caricatures appear on this page—it functions primarily as a commercial vehicle mixed with light humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘*Half of Life is Uncertainty” — particularly if we omit the first and last letters—but a Reader of Life knows there is one thing sure, and that is a good hearty laugh each week, when his copy comes. “A little laugh lightens the load.” To practice the gospel of laughter, cultivate cheerfulness, and develop your sense of humor, subscribe to Life With Its Laugh on Every Page, for a year, or else try our py ANNOUNCING The OPENING of the NEw STORE MADISON AVENUE at 47th Street Confections Luncheon fternoon Tea eae Special Offer Enclosed find One Dollar (Canadian $ Foreign $1.40). Send Lire for the next ten ks to Mens ; Luncheon Service 47:hSt.Entrance Cy MADISON AVENUE at 47th Street FirtH AVENUE aé 35th Street Open only to new subscribers; no subscriptions renewed at this rate LIFE, 598 Madison Avenue, New York One Year $5 Canadian $5.80 Foreign $6.60 (105) Aspirin | Say “Bayer” and Insist! Spring, Spring, Beautiful Spring! Wuen spring returns I'll a visit to the countryside, And watch the wanton winds play tag with clouds across the sky, And welcome all the piping not-too- shy birds as they glide To peaks of rich, clear melody. pay Then, in a lazy mood, I'll see the water push its way, Glinting quick mockeries when sun- light strikes a hidden stone; The waters singing their adventures all the livelong day, With wanderlust in every tone. “There is something fine about it Wa. DEMUTHe(0. W YORK andl up gmoke shops Guts Tours in Cooper Private Parties of 8 or 4 escorted and driven by Mem- Ferma CAMBRIDGE GRIVERSITY, Salectad toutes tora in ivi requirements, LorarjounPrinate Car, incest ates, Please apply for 0. _Gunston. is. “Station Rd. Cambridge, England FOR g MEN OF BRAINS IGARS -MADE AT KEY WEST-— And as the green leaves spread around and the fresh grasses sprout, T'll revel in the beauty, and to spring I shall be sold, Till suddenly—a sneeze my thoughts will turn to headlong rout, And I'll cry out, “Oh, sprig be dab- bed, I’ve caught another cold!” J. Hobs Wits: My wife professes the Methodist faith. Gituis: And to what church do you pretend? Carey PrintING Co. New York BETHLEHEM Unless you see the name “Bayer” on | package or on tablets you are not get- | ting the genuine Bayer product prescribed by physicians over twenty-two years and | proved safe by millions for Colds Toothache Earache Neuralgia Headache Lumbago Rheumatism Pain, Pain Accept “Bayer Tablets of Aspirin” only. Each unbroken package coniains proper directions. | Handy boxes of twelve tablets cost few cents. Drugsi also sell bottles of 24 and 100. Aspirin is the trademark of Bayer Manufacture of Monoaceticacidester of Salicylicacid. comicbooks.com