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Life, 1923-04-05 · page 32 of 40

Life — April 5, 1923 — page 32: what you’re looking at

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Life — April 5, 1923 — page 32: Life, 1923-04-05

What you’re looking at

This page is primarily **advertising and reader correspondence** for Edgeworth pipe tobacco, with some satirical filler content. **Main Content:** A letter from a reader praising Edgeworth tobacco in corncob pipes. The publisher responds philosophically that tobacco quality is subjective—they don't claim superiority and offer free samples to curious smokers. **Satirical Sections ("Our Foolish Contemporaries"):** - A banker's anecdote about impossible problems: a turtle escaping an alligator by climbing a tree. The joke is about motivation overcoming logic—when business owners claim something "can't be done," the banker reminds them the turtle did it anyway. - A flowery, overwrought description of a river landscape using purple prose ("dainty wrapper," "dimpled feet"), mocking sentimental writing style. **Context:** This reflects early 20th-century advertising strategy—using reader testimonials and gentle humor to build brand loyalty. The satirical sections are brief filler between ads, typical of Life's format.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

30 How about the corncob? The old family meerschaum stirs no thrills in this smoker “Dear Sirs and so forth,” begins a letter we recently received from H. T. Spenser, Madison, Wisconsin, “I am cupping my hands in the shape of a megaphone and shouting a loud echo of approval to your correspondent who smokes a meerschaum pipe fifty years old. “But I don’t want him or any other smoker to get away with the idea that a meerschaum is the only pipe where Edge- worth is concerned. “For, you see, I am a corncob smoker. What’s more, I am a corncob-Edgeworth smoker! “The corncob-Edge- worth combination is hard to beat. I have tried almost — every combination of. pipe and tobacco there is and have yet to find one that can approach it for year-in-and- year-out pipe smoking. “So, if you're starting a Corn- cob - Edgeworth Clan, don’t forget to put me down as a charter mem- ber.” We are contin- ually being sur- prised by smokers who discover things about Edgeworth that we don’t know ourselves. For instance, we never suspected that Edgeworth smokes any better in a corn- cob than it does in a briar. Frankly, we don’t believe that it does. At any rate, we have any number of friends who claim that Edgeworth is the only tobacco to use in briars, in calabashes, in meerschaums, or in clays. In smoking, we believe, it is every man to his own taste. That’s one of the reasons why we don’t try to make all of the tobacco that is smoked in pipes. We know there are men who have perfectly sound reasons for not liking Edgeworth. At the same time we know there are any number of men who would like it if they only had a chance to try it once. That’s why we are always glad to send free samples. If you have never tried Edgeworth, send us your name and address on a postcard. We will forward to you immediately free samples of Edgeworth Plug Slice and Edge- worth Ready-Rubbed. If you also include the name and address of your tobacco dealer, we will make it easier for you to get Edgeworth if you should like it. For the free samples, address Larus & Brother Company, 63 South 21st Street, Richmond, Va. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two- dozen carton of any size Edgeworth Plug Slice or Ready-Rubbed for the same price you would pay the jobber. LIFE: - OUR OLISH CON MPOR ARIES A Story That = A banker with wide experience in pulling firms out of the difficulties in- to which the late deflation had brought them says that his best aid was a cer- tain story. Whenever he said a thing must be done and the owners of the crippled business said they couldn’t do it—which happened often—the banker would tell the following story: A man was telling his son a bedtime story about an alligator. It was creep- ing up behind a turtle, with its mouth wide open. Finally it was within reach, but just as its great jaws were snap- ping shut, the turtle made a spring, ran up a tree and escaped. “Why, Father,” said the boy, “how could a turtle climb a tree?” “By gosh,” replied the father, “he had to.”"—Wall Street Journal. Celestial Peeping Toms From a Missouri exchange—‘Roar- ing River City pillows her head on her own shadowy mountains, the stars pin back the curtains from the blue skies above her, and the angels peep through and smile at her delight, as she tucks her dainty wrapper around her knees and dabbles her dimpled feet in the clear, cold waters of Roaring River.” —Boston Transcript. Ina Pinch, Use ALLEN’S FOOT-EASE National Equations One Russtan=genius, two Russians order, three Russians=a row. One, GerMAN=nullity, two Germans =obedience, three Germans=organiza- tion. One EnGiisHMAN=boredom, _two Englishmen=association, three Eng- lishmen=world empire —London Daily Express. A Masterly Retreat While he was travelling through Aus- tria, recently, General Ludendorff_ was forced to hide under the seat of his carriage. We understand that he has since issued an official communique saying that he was merely looking for his ticket and the whole manceuvre was according to plan.—Ideas (London). His Move Witte: Won’t your pa spank you for staying out so late? Tommy (whose father is a lawyer) : Naw, I'll get an injunction from Ma postponing the spanking, and then I'll appeal to Grandma and she'll have it made permanent. —Ladies’ Home Journal. Are You There? According to a missionary lately re- turned from the Sandwich Islands, the native word for “Hello” is ‘“Kalakao- hoikauhaihoihaukoi.” It certainly seems to offer a good way of passing the time while waiting for a telephone call. —Punch. Pernaps the best definition of middle age is the period at which one is most anxious to be assured that one is not yet old.— Westminster Gazette. Nature’s Favorite A Pure, Delicious Mineral Water containing only Its own Natural Gas Sole Importers: Apollinaris Agency Company Fifth Avenue at Forty-Second Street, New York TRADE WARK C0 Sure Relief FOR INDIGESTION 25¢ ano 75¢ PACKAGES EVERYWHERE comicbooks.com Z | ®2F