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Life, 1923-04-05 · page 16 of 40

Life — April 5, 1923 — page 16: what you’re looking at

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Life — April 5, 1923 — page 16: Life, 1923-04-05

What you’re looking at

This humorous sketch depicts a common urban scenario: a hurried woman asking a drugstore clerk for iodine while another customer seeks directions to the drug department. The satire targets the absurdity of modern city life—specifically drugstore confusion and inefficiency. The "Lady in a Hurry" represents the impatient urban customer, while the Boy represents a lost newcomer. The joke's structure plays on miscommunication: customers navigate confusing store layouts, salesgirls are busy, and simple transactions become convoluted ordeals. The accompanying woodcut illustration shows silhouettes of figures in what appears to be a cramped, chaotic drugstore interior, emphasizing the crowded, bewildering nature of urban shopping. This reflects early 20th-century satire of modern consumer culture's inefficiencies and absurdities.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Z “Gee! hard job. I'd LZ ZEA Tl betcha the man that handles that shovel has got a “d hate to be “What about the feller down underneath that fills it up? him.” on In the Drug Store CENE: Any Drug Store that doesn’t look like one. Lapy IN A HURRY (to a clerk): Is this a drug store? Crerk: Certainly, madam. Lapy 1N A Hurry: Well, I couldn't tell, the window is full of dolls and cameras! (She goes to a counter.) I want some iodine, please, my little girl has cut her finger and— Crerk: That's farther down, mad- am, this is the stationery depart- ment. Lapy in A HuRRY (crossing the aisle): I want to get some iodine, please, my iittle girl has— Crerk: This is the Circulating Li- brary, madam, the drug department is over that way. Lapy 1x A Hurry (catching sight of @ counter ranged with various bottles and rushing to it): At last! My little girl has cut her finger and I want—(There is another customer ahead of her.) Customer: That dye I got from you the other day, doesn’t dye the color it it is— Lapy IN A HuRRY: I want some iodine, please! SavescirL: I’m busy, madam. Customer: You can't believe a word they say, that dye wasn't light blue at all. Lapy 1N A HURRY: I want some iodine, I thought I would never find this department. SavescirL: You couldn’t have fol- lowed the directions, it’s all printed on the package—(to the lady in g hurry)—what is it you want, mad- am? Customer: I want to consult you, it says wash thoroughly before you dye, but when my mother dyes she says— Lavy In A HURRY: Iodine, please! SavescirL: This is the toilet arti- cles, you go over there by the fruit counter and through the picture frames and turn to the right. (Lady in a Hurry rushes through picture frames and is immediately confronted by little tables with peo- ple eating lunch; this is more than she can bear and she sinks into a vacant chair.) Boy -(who is clearing table: You'll have to get a check, lady Lapy IN A HuRRyY: I don’t want anything to eat, I just want some iodine, Boy: Well, that’s a new one on me, but you'll have to get a check. Lapy IN A HuRRY (seeing that the boy has a kind face, ventures): Do you think you could show me where the drug department is? Don’t hurry, tell me slowly— Boy:. Well, I've only been here a few days, so I don’t know very well, but you see that sign, well, that’s the Theatre Ticket Agency, and then there’s the men’s furnishing, and I think the drug department is in the corner, next to the subway entrance. Lapy IN A HuRRY: Oh! You have an entrance to the subway? Boy: Sure. Lapy rN A HuRRY: Well then, I'll just go down there and get my io- dine in Brooklyn; it will be quicker. Beatrice Herford. The Whirl of Time (Full Tone) Ir Cleopatra’s Needle played The Music of the Spheres, In record form, now what would be The sounds to reach our ear Would the swift-moving disc of Time Give Angel's Serenade, Or jazz instead some Heavenly !3lues Of deepest azure shade? Tue Song Without Words—the Star-Spangled Banner. Many a poor worm doesn’t know which way to turn, comicbooks.com