Life, 1923-03-29 · page 3 of 40
Life — March 29, 1923 — page 3: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a **product advertisement** for Eveready Flashlights and Batteries, specifically their new "Focusing Searchlight with the 500-foot range." The image shows a dramatic nighttime scene: a person holding aloft an intense beam of light cutting through darkness, with the caption describing it as "a 500-foot bee-line of light." The ad targets outdoor professionals and enthusiasts—"automobilists, campers, vacationists, firemen, policemen, watchmen, seamen"—emphasizing the searchlight's practical utility for piercing fog, smoke, and darkness. The price is listed as $4.50 complete with batteries. This is straightforward commercial messaging, not editorial commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
E dy Focusin: searchlight mets the 500ft. Range FLASHLIGHTS & BATTERIES “ . «© &S0-FOOT BER-LINE OF LIGHT. AN EVEREADY FOCUSING SEARCHLIGHT 15 AN OUTDOOR NECESSITY" A more powerful longer range development of the noted Eveready Spotlight. The most intense light concentrated in a Flashlight for popular use—3,000 candle power at the focal point in a broad beam of piercing light. Automobilists, campers, vacationists, firemen, policemen, watchmen, seamen, \ Another Eveready triumph—the new Eveready Focusing | Searchlight with the 500-foot range—a real hand search- light—tears a hole in fog, smoke, or blackest night! sportsmen on land and water, let your experience with the Spotlight tell you what this Searchlight can do for you. Try it. We've priced it low — $4.50 complete with batteries, and extra Eveready concentrated filament Mazda lamp in end cap —in either corrugated fibre or nickel-plated case. comicbooks.com