Life, 1923-03-22 · page 36 of 36
Life — March 22, 1923 — page 36: what you’re looking at
What you’re looking at
This is primarily a **tobacco advertisement**, not political satire. The page promotes Blue Boar pipe tobacco and its new cigarette line to early 20th-century readers. The central image depicts a hunting scene with men and dogs, establishing the product's association with masculine leisure and outdoors pursuits—common in vintage tobacco marketing. The ad's main claim is that Blue Boar succeeded through word-of-mouth recommendation alone ("one man tells another"), requiring no paid advertising. This was presented as evidence of superior quality. The announcement box notes that Blue Boar Cigarettes will soon be "placed on the market—twenty in the package—for 25 cents," indicating this was a product launch or expansion. The boar trademark at bottom reinforces the brand identity. For modern readers, this reflects the era when tobacco was openly advertised without health warnings, and marketing emphasized quality, masculinity, and social prestige rather than health concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BLUIE BOAR Americas favorite fine tobacco One man tells another Introduced ten years ago as a pipe tobacco for the connois- s¢ur, Blue Boar’s popularity has multiplied ten times over— all because one man after another has passed the word along. Up to now Blue Boar has not been advertised except by word of mouth. Yet today it is the leader among fine tobac- cos.- It has established its own supremacy by quality alone. cA To men who know tobacco, and prefer the extraordinary, RAGE one whiff of Blue Boar makes an enthusiast. It is our choic- to ee Pi 3 est offering, our greatest achievement in blending 16 rare for a cigarette from leaves. It has an individuality all its own. fe one ee ’ Tf you are not yet acquainted with Blue Boar, just try one —within a short time package. You'll understand why it has wen first place and Blue Boar Cigarettes will why “one man tells another.’’ be placed on the mar- * Oi) Guaranteed ey ket—twenty in the x y i Phe eg package—for 25. cents AGit NNiM 30 AL om! >, aoe MARY comicbooks.com