Life, 1923-03-22 · page 34 of 36
Life — March 22, 1923 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and literary content**, not political satire. The dominant feature is an advertisement for **A·B·A Traveler's Cheques**—checks issued by the American Bankers Association that 500,000 travelers used in 1922. The ad emphasizes these cheques' popularity and government acceptance for customs payments, positioning them as safer than carrying cash or letters of credit during the post-WWI travel boom. The right column, titled "Modern Versions," contains **satirical aphorisms**—brief witty observations on contemporary life. These are not cartoons but humorous one-liners touching on 1920s concerns: Prohibition ("whisky to the bootlegger, is poison to the boob"), income taxes, jazz, women's fashion ("woman's shoulder-strap"), and automobile culture ("What is home without a car?"). The "Life and Letters" section reviews books, including George Jean Nathan's *The World in Falseface*. The remaining ads promote Vermouth, cigars, wall paper, and pipe tobacco—typical 1920s magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 500,000 Travelers Used in 1922 5,000,000 A°B:A Cheques Worth Nearly $100,000,000 a ns ASED aS: More travelers use, more banks sell, more hotels, shops, transportation lines and banks accept AB-A 2888. Cheques -TRAVEL MONEY’ making them the most popular traveiers’ cheques in the world. Being certified, they are the ONLY travelers’ cheques accepted by the U.S. Ge nment in payment of customs duties. Self-identifying, safer than money, more convenient than leiters of credit, Ask for A*B*A Cheques at your bank. The Agent of the American Bankers Association for these Cheques is BANKERS TRUST COMPANY NEW YORK PARIS Modern Versions Tue pen is mightier than the fine. Coming income taxes cast their shad- ows before them. Jazz music hath charms to rouse the savage step. What's whisky to the bootlegger; is poison to the boob. Blood pressure will tell. Never cross a bridge till you're it’s safe. The young dye well. It’s never too late to marry. When in Rome, set a record. The way of the transgressor is so hard as it should be. The pedestrians aren’t all dead Give a man a finger and he'll you to fill his glass. Half a load is better than no cx Frailty, thy name is woman's s der-strap ! Time and tide wait for every t cop. Jailbirds of a feather operate to- gether. Be it ever so humble, there’s no place like a movie. What is home without a 4 pure alcohol moved from bottle for use in this countr’ French or ityle. “Original Recipes” Tells you Send dealer’s name for your free copy. Restaurant & Wine Co. New York Office, 483 West Broadway FOR g MEN OF BRAINS IGARS =MADE AT KEY WEST— Life and Letters (Continued from page 22) had been punched and the prizes awarded. And now > rest that Louisa Denby’s }v3ar* reached its forte fortissin a complicated salad, a Columbia ad looking like a flower garden «nd surprisingly contpysnded of eight different kinds of fruits and of marshmallows, nuts, rSues, French dressing, mayonnaise and whipped cream. 2 xk My eyes have just rested upon the imposing army of books in front of me and as the Arnold Ben- nett any-page-at-random test has al- ready been applied to most of them, it occurs to me to pause and give thanks that in a nation overburdened with statutes there is no law com- pelling a reviewer to write a piece about every book that is sent in. xe * “Tue Wortp In FatseFace” (Knopf) contains more of George Jean Nathan’s views on art and life. Mr. Nathan knows what he is talking about and has a read- able style. A good epitaph for him, if he continues to keep it up, would be: “He wrote as one having: author- ity and not as the critics.” Diana Warwick. Caner PrintIna Co. New Yore Bereueneu There is something fine about it Wo. DEMUTHe(o $390 and up at the better smoke shops give lasting satisfaction at Quality coupon in every ro! comicbooks.com