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Life, 1923-03-08 · page 34 of 37

Life — March 8, 1923 — page 34: what you’re looking at

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Life — March 8, 1923 — page 34: Life, 1923-03-08

What you’re looking at

This page is primarily **advertising and light humor**, not political satire. The main content includes: **Advertising dominates**: A Life magazine subscription pitch featuring a cherub mascot promising readers will "greet every issue with a smile." Additional ads promote shoe-lacing hooks, The Manor resort in Asheville, Cortez cigars, Bell-Ans indigestion relief, and Mediterranean cruises. **Humor pieces** include: - "The Reflections of a Mother-in-Law"—nostalgic commentary comparing modern husbands (who help with housework, eat lunch downtown, handle dishes) favorably to her late husband's generation - "The End of the Lend"—a brief poem about a borrowed book passing through multiple hands and never returning - "Executive" definition—a short joke defining an executive as someone hired to entertain visitors so employees can work **No significant political content** is visible. The page reflects early-20th-century domestic social changes, particularly evolving gender roles and male participation in household tasks, presented in a lighthearted tone rather than as satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘He Greets Life’s Issues with a Smile,” was a favorite description of a popular hero, Readers of HE practical value of shoe lacing hooks is only one more. | reason for their increasing use on! | footwear of distinctive quality. ~~ || : | | | expect to greet every | issue of it with a smile, | the whole year round. In fact they be- ‘ come optimists through their habit of smiling. Try it and see for yourself! The world is not en route to the bow wows anyway, but your smiling will make it a still better place to live in! Take LIFE with Its Laugh on Every Page for a year and be convinced, or else try our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). end Lire for the next ten weeks to Open only to new subscribers; no subscriptions renewed at this rate. , 598 Madison Avenue, New York Canadian $5.80 Foreign $6.60 (103) The Reflections of a Mother-in-Law “Tr's only about twenty-five years from setting buckwheat cakes in the kitchen at night to setting the couple from across the street in a bridge game. My daughter Minnie has one of these self-rising hus- bands; that’s something else that il- lustrates the march of progress. The human male of to-day may not go to bed as early as he once did, but he a Ghe pe Manor Fs Albemarle Park Asheville, N.C, - One of those “wholly satis- fying” places found once in a while and never forgotten; perfect service, concentrated comfort. An “all year” re- sort for pleasure and sport exclusively. Perfect Golf in a Perfect Climate Write for Booklet, “1 Albert +H. Malone, Manager Sh America-- An English Inn Pedi eee ee sect est “MADE AT KEY WEST— knows more about the science of get- ting up. Minnie’s Harold wakens without an alarm, closes the win- dows, turns on the heat and starts the percolator. To my poor lamented husband the morning coffee was just something to dip a crust of bread into. “Remember how the men used to come tramping in to the noon meal ? My daughters’ husbands all eat their luncheons downtown to save time; sometimes they even get their din- ners out in the evening. ‘That is to save trouble. “My husband used to come home in the evening and say, ‘Is supper ready?” Harold comes in, takes a look at Minnie, and says, ‘Well, I see the cook’s left.’ “Lamech and I lived together forty-three years and all that time he never washed a dish. The first year after Harold and Minnie were married they had to replace their dinner set, so many of the pieces had slipped out of Harold’s hands.” McC. H. Executive—A person employed to talk to visitors so that the other em- ployees will get a chance to work. ‘Tam Cansr Purnrina Co., Ino. Naw Your The End of the Lend I Lent a book to him; He lent it to a friend; The friend may take a whim The favor to extend! He'll lend it to another, His sister or his brother, And one of these days, maybe, My book will be lent to me! LaT. H. Tue best way to tell a woman's age is not to. Sure Relief FOR INDIGESTION see Hot water gay * = Sure Relief DELL-ANS 25¢ ano 75¢ PACKAGES EVERYWHERE Mt til or ite pes Neh od ean Clark’s 20th Mediterranean Cruise chartered ‘Baltic’, 3.- SUMMER TOURS FRANK ©. CLARK, TIMES BUILDING, NEW YORK comicbooks.com