Life, 1923-03-01 · page 36 of 36
Life — March 1, 1923 — page 36: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes McCallum brand silk stockings, a luxury hosiery item popular in the early 20th century. The image shows a woman in an elegant, romantic scene with swans and classical elements, emphasizing luxury and femininity. The advertisement highlights that McCallum stockings are distinguished by their exceptional sheerness, available in colors like grey, almond, black, and seasonal tones, priced at $3.75–$5.00. The tagline "You Just Know She Wears Them" suggests that wearing McCallum stockings signals refinement and taste—a status marker for women of means. The accompanying text notes the "exquisite sheeriness" as the key selling point. This reflects early-1900s marketing that associated hosiery quality with social standing and attractiveness, targeting women who could afford premium products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
McCal UMM H Silk Hosie Notice particularly the ex- quisitesheerness of Numbers 195, 199 —in black, white and the season’s favored hues. eMeCallum Sheer Stockings The quality which distinguishes McCallum from all other hosiery shows more than ever in the way McCallum sheer stockings aremade. See the greysand the newalmond shades. Sheer Stockings $3.75 and $5.00,in black and the newtones. McCALLUM HOSIERY COMPANY, Northampton, Massachusetts “You Just Know She Wears SILK OSIERY bTOdVaNNIA A booklet sllustrating McCallum Silk Hosier) is sent free on request. em s comicbooks.com