Life, 1923-03-01 · page 2 of 36
Life — March 1, 1923 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It's a 1923 advertisement for the American Radiator Company's "Ideal TYPE A" boiler system. The ad features a testimonial from Edwin Goodall of Hackensack, New Jersey, who replaced his old heating plant with an Ideal boiler. Goodall's quote—"I call it almost human; its appetite is exceedingly considerate of my pocketbook"—personifies the machine as thoughtfully economical. The painting by Arthur Keller shows the boiler itself. The ad's humor is gentle wordplay about the machine's "human" efficiency rather than political satire. The message targets homeowners concerned about fuel costs, positioning the product as a practical investment that "pays for itself in the fuel it saves."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered as Second Class Matter June 8. 1883, at the Post Office at New Tock, N. under the act of March Sd, 1879. Printed in Bethlehem, Pa.. dd Class Matter at the Post O' p: Published Weekly by Life Publishing x at 598 Madison Avenue, New Yor! Annual Subseription, Five Dollars, I. 81 No. 2104” March 1 CHantes Dana Gms mee at Bethtehems B Ny Gronce B, RicHanpson, Vice Class Matter at the Po: oy MILLER, ‘Treasure da contr Toad TAPE. in the United States, England and the British Possessions OVANDIE, Western Manager To OWNERS OF;HOMES, new or old, who are in- terested in improving their warmth and redu- cing their fuel billsat least one-third, we offer a fine- ly illustrated book about the IpgatTYPE A Heat Macuine. It will be mailed on receipt of your request at either address below. cutan orten f From a painting by Asruur Ketter AMERICAN RADUTOR COMPANY IDEAL QO Type SLICE Doon | | Sn} ~ © ARCO 1923 “ALMOST HUMAN’—says Mr. Goodall Epwin Goopa tt, of Hackensack, N.J., took out his old-fashioned wasteful heating plant and installed an IpgaL TYPE A Borer. “Tam told you call it a ‘Heat Machine’,” he writes. “I call it almost human; its ap- petite is exceedingly considerate of my pocket-book.” Without any reflection on the human race, we beg leave to point out one respect in which the Ipzat TYPE A is more than human. The human aristocrat frequently proves to be an expensive guest. The Inga. TYPE A Heat Macutne—an aristocrat in every other detail—not only does better work than an ordinary boiler, but does it at much smaller cost. Thousands of owners have found, like Mr. Goodall, that it pays for itself in the fuel it saves, AMERICAN RADIATOR COMPANY Ipeat Boilers and AMERICAN Radiators for every heating need 104 West 42nd St., Dept. 34 NEW YORK Auer DEAL IATORS JBOILERS 816 So. Michigan Ave., Dept. 34 “ CHICAGO comicbooks.com