Life — February 22, 1923 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

2 LIFE Borrowing a work of art is the best and pleasantest way to find out if you want to keep it,— Hand the Carrier $3.85 (deposit) when borrowed Total Price $19.85 —having it in your own home three or four or five days, using it, com- paring its artistic merit and value with the values you are offered in your own city or in Fifth Avenue retail establishments,— —and, entirely at your leisure, sat- isfying yourself that it is all that you expected, and that it is double or treble the value you could get for the same money elsewhere, ERTAINLY the pleasantest and most confi- dent way to do it,—particularly when from first to last you know positively that if you do not want to keep it you have only to send it back. —when you have the calm certainty that any money you have deposited will be returned to you in full--willingly, pleasantly, promptly, and without the slightest suggestibn that you are under any obligation whatever. Noted Artists Designed it in Collaboration A painter, a sculptor and a noted decorative expert collaborated in the design of this lamp—Olga Popoff Muller, a pupil of Rodin; Andrew P. Popoff, student of the Beaux Arts, and John Muller, architect of many buildings noted for their distinction and beauty. The result is a design of dignity, richness and grace, which at once distinguishes it unmistakably from the ordinary commercial products of factory “designing departments.” This low present price is a test This lamp was designed to sell for $36. We want to see if, by offering it at a much lower price, we can secure enough orders to cause a great saving in the cost of production and distribution, and without a loss to the League. So, as an experiment we are of- fering it at $19.85. For the present, this is only an experiment. We cannot guar- antee that the price will not be raised. If you wish to examine one before that peppers your request should be mailed at once DECORATIVE ARTS LEAGUE 175 Fifth Ave., sent with this DECORATIVE Ants LEAovg, 175 Fifth Avenu ‘New York City. Please send me the Greek-Pompelan Floor Lamp and I will pay the carrier $2.85 (deposit) when delivered, plus the transportation charges. If not satisfactory 1 ean return the lamp within five days of receipt and you are to refund my deposit. If I do not return it in that time I agree to purchase it at the special introduc- tory price of $19.85 and will send $4 monthly from date for four months, the lamp remaining your property until fully paid for. y.(Gannat Be sent on approval outside Continental Please enter my name as a Corresponding Member of the Decorative Arts League, it being distinctly understood that such membership 1s to’ cost me nothing, elther now or later, and is to entail no obligation of any kind, It simply registers interested in ‘heating of ‘really artistic new. thi eee eee home decoration. (LIFE Feb, 22 Signed Address ... A work Gd real art and true beauty can not be judged by a mere illustration. “No picture can do real justice to the charm and dignity of this su- perb and ever-pleasing classic design. Owned exclusively ‘by — the D. ALL. Members’ privilege of borrowing and returning Art Productions of the League is extended to Readers of LIFE for this occasion. GREEK POMPEIAN FLOOR LAMP Lamp is, about 5 feet high, — Finish rich Stat- uary Bronze. Base. and cap are cast’ in solid Me-, dallium, ‘The upper shaft’ is seamless brass. Shade is parchment, brass bound. Outside decorations are in three colors; the top and bottom bands in deep red, the design in deep black, background graded in brown, Inside the shade the re- fleeting surface is of a deep pink tone diffusing a warm and mellow glow. ‘The grace fully curved arm is pivoted at the shaft so that the lamp can_be raised or lowered with a single touch. Just above the bulb an- other pivot. enables the shade and the bulb to be tilted to throw the light at an angle, Fifteen feet of free cord, with two-piece at- tachment.” plug. Wiring is inside the shaft and arm. The lamp is complete, ready for the bulb to be ut into it, Weight packed js about 23 pounds. AFTER you have received this lamp we ask that you visit the art impor- ters, the jewelers, the large stores and the commercial electric showrooms. See if you can find any lamp that, at twice or five times this price, even approaches it in ar- tistic perfection. Then, if you are not entirely satisfied, send it back any time within five days. We will return your de- posit at once and in full, and you will be under no further ob- ligation whatever. If we could think of any pleasanter, fairer, more confident way to offer the League’s productions we would do it,—but we cannot. Readers borrowing this wy. perb lamp for a” few’ diy, in thelr own home while de eiding whether they’ wish “t) it, make the same posit as Members,—$ 3.85 which is handed “to carrier when the lamp is delivered and is, of course, retumatic in full; Enrolling New Members, and “Selling by Lending” HIS is the pleasant and novel method ‘the Dec itive we League has adopted. 1 sells itt productions simply by ‘lending. thes and by taking them back cheer If the borrower does not v them. In the ordinary sense of the word it does at all, “Each of its production this way, has to sell its: self. ‘There 18 none of th persuasion or artifice that associated with the sale art. If it does not sell borrower it simply come that is all there is about Yet this as you will se. is by te the best way “in which the League could carry on its work AS Soon as you are io Member of the Decorative “Arts Lea sou fal at_you have the priviicce of be. rowing, in exactly the same way, wide Variety of different art profe y, dignity and ‘perms ‘your home ot ab gift to after {works of lf 10 the back, and nent utility, for Now just how much that you depends of course or your om tastes and instinets, in (orming an} maintaining that enviroment whieh in the eyes of all who !:0w yo the reflection of your oxn quiliy 1d character. If you are one of th ntlemen or "gentlewome is formed to serve, you « and admit as part of ment the sort of thing that stale and tiresome in a you recoil from the vulga stant changes in the furnishings and decorations of your home; you reali that the articles of beau ity you buy for your ow things you will live with while; ‘and therefore you the ‘utmost care any art to become a permanent 1 surroundings. — You rej elties; you Tefuse every garish—everything that does not mea the one sure test of true art and ral beauty, the test of mercer wearyiy the ey ; ‘Tho borrowing | priv that is yours, as a Member o! at onee takes all the uncertainty out of the problem selecting “the right things for ye home; all risk of spending your mace for some purchase which might proe unsuitable, It transforms the probles of choosing beautiful th home, and makes it a means ‘The Decorative Arts League (It corporated) is a self-supporting « ganization operated on a _striety business basis, to unite the purchs of a large class of people in thi country who are desirous of security a higher standard of art in the this they acquire for the decoration of, wi use in, their homes. Each Com sponding Member is a unit ° operative plan for produ ing and distributin, ious & signs. Corresponding Membership voluntary, free, and without respon bility, financial or otherwise. |All sponsibilities are carried by the et poration. at The League does not wish to crease the price at which it ha ¢ fered this lamp. To be compelled ¥ do so will be to admit that tr League has made an unwise expe ment; and that, in its effort & prove its idea of selling work ¢ art at very low prices, i has fs @ price that is far. too Io ; However, if after a certain pew sufficient for a fair test of its ide it finds that. not enough persons * spond to the’ offer; or that Spond too slowly, and th of selling the lamp is, fo: . higher than was expect that the lamp has been losa,—then in that case th bo. stopped at once. No will be sold at this price. The experiment, if it | will be on a basis of a mu price; perhaps the origi plated price of $36.00, rat $19.85. ‘The League has a guaren for such risks, but does draw upon it, It is however, to promise now t! those who have received ceive this lamp at the spe ($19.85) will be asked to additional payment wha make up the loss. ‘The 1a’ with that distinct understa Certainly in offering | thi will at once agree, comicbooks.com