Life, 1923-02-15 · page 2 of 36
Life — February 15, 1923 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Life magazine subscriptions**, not a political cartoon. The central image is a classical cherub (Cupid) with hearts, used as a Valentine's Day marketing appeal. The "satire" here is gentle and commercial: the ad argues that rather than limiting romantic gestures to Valentine's Day alone, readers should subscribe to Life weekly year-round for ongoing "billing and cooing"—a humorous play on romantic behavior. The pitch promises 52 annual "valentineys" for just $5. The classical cherub imagery and the pun on "Cardactive Impulse" represent typical 1920s advertising style—using traditional romantic iconography to sell magazine subscriptions. This is advertising satire, not political commentary. The special offer prices ($1.00 domestic, $1.20 Canadian, $1.40 foreign) date this to February 15, 1923.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Live: Published Weekly by Company at 598 Madison Avenue, Annual Subscription, Vol. 81. No. 2102. ~ CHARLES Daxa ‘Grsson, President cro apepeagrtre Gzorck B. RicHanpson, Vice-President 2 Roy MILLER, Treasurer Second Class Matter, at the Post OMtes: Depariment, * inthe United ‘States, England and the British 1 B. F. Provanpix, Western Manager HAVE A HEART! Say It With Valentines But say it more than once. It’s not fair to pick on just one little day—in the shortest month of the year at that—to_ be responsible for all your Cupidiotic sentiments. How much lovelier to do your billing and cooing once a week all year long— especially as the billing will only amount to $5. For this infinitesimal sum—this valentiney amount—you can finance your fiancée to a happy, cheerful LIFE every seventh day, fifty-two times, from now on. Can you heartbeat that? Obey that Cardiactive Impulse F DANIEL Now! CUPID. Es, LIFE, 508 yw’ Madison — Ave., “ N. Y. My heart murmurs that it will be a good idea to send LIFE for a year to the name and address i below, for which I certainly hope you find $5 enclosed ($5.80 for Canadian trips; $0.60 for European tours.) SPECIAL OFFER ” Ten weeks for $1.00 (Canadian, $1.20; Foreign, $1.40) comicbooks.com