Life — February 8, 1923 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE Offered Until February 28 at AMAZING SALE! ° Sensational Reduction! Size of Books 3 1-2x 5 inches. Books Printed Uniformly; Bound in Heavy Per Card Cover Stock. You Must Act Before Midnight February 28, 1923 Book I have sold 25,000,000 copies of my pocket series in three years. I find it cost approximately a million dollars to sell these 25,000,000 books. That means for every dime I re- ceived I had to spend five cents in order to make the sale. So I have really been getting only five cents for each book. World-Famous Pocket Series C Se per book. That is the problem I am working upon now, and I may solve it. I have a plan which I Intend to try out with readers of this announcement. In brief, what I must do is simply this: the sales cost per book must be reduced from 5c per book to le per book. That means we must get I haye solved the production problem—I produce these books at an astonishingly low cost. The actual cost above the price of raw material is very slight indeed. This is because 0! especially made machinery, Mass production has cut the cost of the book, but distribution costs remain the same— five times as much business on the same advertising and distribution outlay. Am I asking too much? That remains to be seen. The response to this amazing announcement will decide the question. There is nothing so convincing as an actual test, and that is the real reason for this sale. Take Your Pick at only 5c Per Book = [‘mcc.| Drama Last Days Condemned Satan and the Saints Maxims. Rochefoucauld | 71 Poems of Evolution Ise ‘Man. Hugo Church History. Eplgrams of Ibsen Snow-Bound, Pied Piper aster Bulkier. o. Man Would Be King. Voices From the Past Witticism De Sevigne Enoch Arden mado, | Gilbert yi ipiln Life of Shakespear Eplgrams of Shaw Shakespeare’s Sonnets rometheus. | Aeschylus Strength of Strong. Life of Du Barry 55 Maxims, Napoleon Lays of Ancient Rome oe, ta Conaues London Life of Dant 81 Eplgrams. ‘Thoreau Vision of Sir Launfal cismith Soller Xmas Carol, Dickens Life of Mary, Queen of Aphorisms. Huxley The Vampire. Kipling iganthrope. ere 57 Rip Van Winkle. Irving s Proverbs of ‘England Prose Poems. Baudelaire ¢ Bock 7 Hanged. Andreyer Macaulay Proverbs of Japan herlock Hol: Tal iF Pe P bs of Chil Sclence 12 Sherlock Holmes Tales Trial of William Penn Proverbs of China ie se % 7 Py Ice Age. Finger 3 Belne oun of | Blind, Wells Humor Proverbs of guy History of Evolution Lady Windermere’s TE cy wate Jumping Frog. Twain Prete © penn Puzzle of Personality a Fan, Wilde Andervens ee ae dle ‘Thoughts, Jerome prvrecne of drehd Study in Psycho- neaemipten, Rolwtot |S Bream all Morea | 188 Rai as She Te Sooke) 2) Povey of arabe Peet ls — Ke e. House & Brain. Lytton a: Gkutetiea! A hakespeare’s Plays Color of | Life,“ Halde- Humorous Philosophy ree. Religion to Human Behavior Slcrey“Whtes Windsor Majesty of, Justice Buddhist Philosophy Biology ‘and Spletual AS"Vou Lake Tt 5 Mitaculous ‘evens Whistles Humor Guide te pete a Building of Barth Twelfth Night . Shaws norende. PEE ot Haine... Biot Plato's Republic Lectures on Evolution uch Ado Notht Sha, 7 et’s Laugh. " Nasby vole —_ faeckel Mee Ae Ngee | aBd ie ise Chetnor Literature selepenna ee Qzlgin fe! Human, Race let Mere —_ 278 Friendship, etc. Thoreau at ae Reflection on Science. cbeth 219 Human Tragedy. France ‘Thoughts on Nature. 85 Meditations of Aurelius Huxley ng Henry V ‘The Marquise. "Sand ‘Thoreau. 84 Buck Life and Survival of Fittest. Julius Caesar 96° Men and Gir Gorki England in, Shakespeare's Philosophy ‘Tichenor Komeo and Juliet, Dreams. “Schreiner O°" ‘Time. | Finger Age of Reason. Pane Erolution vs. Religion, Midsummer Night's Three Strangers. Hardy Ghersterteld's Letters. : Life and Electricity, Explained gine Stenry vu Man Without a Country "Shelley = Hypnotism Made Plain Taming of Shrew History and Biography Love Letters, of King ‘of Future, 53 Insects and Men Se ee 328 Addison and His Times entry Vi is Yen 2 King Henry Hee part 1] 312 Life of Sterne, Rosny, Vet ne Dialogues, Plato Serles of Debates King Part I ; Love Letters of Genius Pocket ‘Theology. 130, Controversy. Ingersoll. and iadstone Life of Joan of Are King Henry Part 1 by Who How 1 Wrote, “The Voltaire Ring Henry VI. Part 1 Thaceas— the an Foundations of Religion 43° Marriage and Divorce. Studies in Pessimism, Greeley and Owen Raven.” King Henry VI. Part 111 Beeesred, From Hert ies Love. "Montaigne ‘omedy of Errors Jullus Caesar's Life Bacon's Essay’s ‘Schopenhauer 208. Debate on Birth Control Bing cou 85 History of Printing Emerson's Essays Idea of God in Nature. Mrs. Sanger and Russeli a TIT Historie ‘Crimes, Finger Letters of Portuguese Mill 129 Rome’ or Reason. Inger- Science of History. x Life and Character. soll and Manning . Froude Going to Church. Shaw Goethe 122 Spiritualism, Doyle and crchant of Venice Wate. Hom Soclalism for Millionaires. Ignorant Philosopher. McCabe ltaire, Huse Sha Voltaire Has Life Any Fietion War Speeches of Wilson Tolstol's Essays ‘Thoughts of Pascal Happy Prince. Wilde Tolstoy: Life and Works Four Essays. Ellis Stoic Philosophy. Murray | 206 Capitalism Time of ‘Terror. Balzac Bismarck’s Life Shakespeare. Ingersoll | 224 God: Known and Un- ism. Seligman and Daisy Miller, “H. James When Puritans Ruled Cholce of Books. known. Butler q ring Rue Morgue,’ Pes Tite of Columbus Carlyle Nietzsche: Who He Was McNeal Sinclair Debate Clarimonde. " Gautier Crimes of Borgias Chesterfield and Rabel-| 204 Sun Worship. Tichenor on Socialism Fifl, De Maupassant unas ais. Sainte-Beuve Olympian Gods. ‘Tichenor Tallow Ball. De Mau-| 287 Whistler: The Man and Prince of Peace. Bryan Primitive, Bellets Miscellaneous passant His Work On Reading. | Brandes Chinese Philosophy of Hists cn Blunt Btxctes De Maupassant’s Storles Bruno: Life and Confessions of Opium pie, Book of Synonyms Balzac’s Stories Martyrdom Eater What Life Means to Me Rhyiaing Dictionary Don Juan, Balzac Cromwell & His Timea | 213. Lincoln, Ingersoll London How to'Be an Oravor Poetry Faults in Bnglish Christin’ Flanders, Heart Affairs of Henry Subjection of — Women. Paine’s Common Sense Kasidah, Burton What Expectant Mothers ne aan cud Vir jeece of Gold. Gautier 3 . One ‘of ‘Cleopat Vindication of Pain a. roof the Baby Nights. Gautier Ingersoll Chesterton Rime of Ancient 36 Child ‘Training Short Stories. Daudet Brann: Smasher of Liberai Education. ‘Mariner 37 Home Nursing Boccaccio’s Stories ‘Shams Huxley L’Allegro, ‘Milton What Every Girl Should Tolstol’s Short Stories Life in Greece and Thoughts_on Lit. and ea a Pa Poe's Tales of Mystery Rome Art. Goethe 3 Dante's Inferno. Vol. I Manhood: Facts of Life The Gold Bug. Poe Speeches of Lincoln Condescension in For- Dante's Inferno. Voi. 11 Marriage. Besant Great Ghost Stories Speeches of Washington eigners. Lowell Shrossnire ‘Lad. : ‘On Threshold of Sex Carmen, Merimee Was Poe Immoral? Women, and Other Housman How to Love ‘ea Stories Essay on Swinburne Essays. Maeterlinck Poems of Burns Evolution of Love. int-Gerane. Dumas Lost Civilizations. Shelley. ‘Thompson Rubaivat Ellen Ke ° Jeksil and Fiyde Keats. ‘The Man and Pepy’s "Diary 4 Whitman's Poems Rights’ of Women. _ Ellis WIN 0” Mill.” Stevenson His | Work Prose Nature Notes. Wilde's Ballad of Aspects of Birth’ Control Lodging for Night. Constantine and Begin- Whitman Reading Jail How to Live 100 Yes Stevenson nings of Christianity Pen, Pencil, Poison, Pc Poems Plutarch’s Rules FB e IMPORTANT NOTICE TO PERSONS LIV- Decay of Lying, Wilde 84 Michael Angelo’s Sonnets Prince. Machiavelli ING RICAN ADA AND OTHER FORRIGN Villon’ Stsveason Order Before February 28---Minimum of 20 COUNTRIES: Remit at regular price of 10c aime a aaGa ee per yolume. This offer strietly limited to book pig: HOW TO ORDER—Each book ts preceded by a number, and readers will please order by num- buyers in U.S. and its possessions. TT What, Great Men Have ber instead of titles. For instance, if you want said About Women 304 What Great Women “Carmen” simply write down “21”, rite your name and address plainly. The books ell PECIAL BARGAIN [22 ain"vion gineron reach you in less than a week by parcel post. 310 Wisdom of ‘Thackeray We have an amazing proposition for those 193 Wit and Wisdom of All titles are in stock. We will make no substi- tutions, Remember the. minimum quantity is Who order full sets of $00 volumes. At 10c Charles Lamb copy this set is worth $80—our special price | ,58 Wisdom of a only $14.25, which is less than Se per volume. | j¢3 Bolerams. Wi 7 20 books—as many more as you like. Send FULL SET—800 VOLUMES—WORTH $30— 5o era oe We and money order check (add 10¢ to personal checks ONLY $14.25 * Windom for exchange), stamps or cash with all orders. Scots. sts, Ibsen 7 . Proverb ela ilars of Society. Ibsen Bed Laugh, | Andreser Life of Johnson, Proverbs of France Haldeman-Julius Company, Dept. x 460, Girard, Kansas eer er ee Ee eles comicbooks.com