Life, 1923-02-01 · page 34 of 40
Life — February 1, 1923 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Edgeworth tobacco, framed as editorial content. The main "story" presents a letter from a customer claiming Edgeworth tobacco is so fragrant that people accused him of cleaning his pipe—implying the tobacco itself eliminates the need for pipe maintenance. The company humorously disclaims this while promoting the product's quality. The small section titled "The Melting Pot" offers social satire: an immigrant (Ivan Tartileff) has become so thoroughly "Americanized" that he's adopted American habits (golf, cold showers, sleeping with windows open) and now writes like an "ordinary American author"—suggesting that assimilation erases distinctive immigrant character. This likely reflects early-20th-century anxieties about immigration and cultural homogenization. The page also includes a "Who's Who in LIFE" directory and advertisements for boats, dental products, and real estate—typical of period magazine layouts mixing editorial, satirical, and commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
32 They accused him of cleaning his pipe But he pleaded not guilty; - he had merely filled it with Edgeworth There is an old story about the young- ster who washed his face and hands be- fore going to school and none of his boy friends recognized him. There is another about—but as this one comes in the form of a letter, we're going to give it to you that way. 1551 Portsmouth Ave. Portland, Oregon Larus & Brothers Co. Richmond, Va. Gentlemen: A short while ago you were kind enough to send me generous samples of both kinds of Edgeworth, and I enjoyed every grain of them. When I lit the old pipe, several remarked on the fragrance’ of the tobacco and actually accused me of giving my. pipe a scouring. But I ad to disillusion them and tell them it was the tobacco and not the pipe. So if I.continue to woo Lady Nico- tine, my best bet (and her best) will be ‘Edgeworth. Thanking you, I remain, ery. gratefully yours, (Signed) Apton A. Brown. This letter gave us a genuine surprise. Although we have often been assured by smokers that Edge- worth has a fragrance that can’t be beaten, this is the first inti- mation that smoking Edgeworth does away with cleaning your pipe. And of course we don’t admit that it does. Edgeworth smokers may not find it necessary to scour their pipes often, but any pipe should be cleaned now . ~ and then—for sentiment if for nothing else. If you haven't tried Edgeworth, write your name and address down on a postal and send it off to us. We will send you immediately generous samples both of Edgeworth Plug Slice and Ready-Rubbed. For the free samples address Larus & Brother Company, 63 South 21st Street, Richmond, Va. If you will also add the name of the dealer to whom you will go if you should like Edgeworth, we would appreciate that courtesy on your part. _ To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth Larus & Brother Company will gladly send you prepaid by parcel post a one-or two-dozen carton of any size of Edgeworth Plug Slice or Ready-Rubbed for the same Price you would pay the jobber. Who's Who in LIFE SPPe mS DENA AAs AA wBAN en, m Sy BE MERE IAG > statat anne ~ 2a! MOS SNe RomMsosmRAowary mt OerraD A. C. M. Azoy Blanche Bayrd Robert C. Benchley Woodward Boyd Robert Bridges Francis W. Bronson Dorothy H. Brown George Cecil Cowing George K. Denny W. J. Duncan Corey H. Ford Torrey Ford Mrs. Lawson Gaul Paul Girard Whidden Graham Arthur Guiterman LaTouche Hancock Henry L. Herbert Henry W. Hanemann Alfred Harding, Jr. Beatrice Herford Don Herold Robert Hillyer Ernest F. Hubbard McCready Huston C. Perry Ivins Bernice L. Kenyon Edmund J. Kiefer Stoddard King Rollin Kirby Baird Leonard Tracy H. Lewis J. R. McCarthy James K. McGuinness Lawton Mackall Edward S. Martin Brander Matthews Mary Ashe Miller T. F. Mitchell Dorothy Parker Sylvia M. Phillips Gardner Rea Agnes Repplier Ted Robinson Will Rogers Nate Salisbury (Baron Ireland) Clinton Scollard Robert E. Sherwood Mark Swan Dorothy Taylor Edward S. Van Zile Percy Waxman Ruth Williams The Melting Pot Eprtor: That was a bad mistake— our bringing Ivan Tartileff to Amer- ica. PusiisHer: How? “Why, he’s learned to play golf, sleep with the windows open and take a cold shower every morning— and now he writes like an ordinary American author !” | Unhealthy gums denoted iby tenderness and bleedin ig INHEALTHY soil kills the best of ‘wheat. Unhealthy gums kill the best of teeth. To ke teeth sor keep) the gums well. Watch for tender ‘bleeding gums. ‘This is a symp- tom of Pyorrhea which afflicts four out of five people over forty. Pyorrhea menaces the body as well as the teeth. Not only do the gums recede and cause the teeth to decay, loosen and fall out, but the infecting thea germs lower the body's ff vialty and cause meny serious di. [lm To avoid Pyorrhes, visit your [ia dentist frequently for teeth and [if gz inspection. And use Forhan’s ‘or the Gums, Forhan’s For the Gums will prevent Pyorrhea — or check its progress— if used in time used consistently. Ordinary den- tifrices cannot do this. Forhan's will keep the gums firm and healthy, the teeth white and clean. Start using it today. If shrinkage has set in, use ‘orhan’s according to direc- tions, and consult a dentist immediately for special treat- ment. 35 and 60c tubesin U.S. and Canada. R. J. Forman Se, 8. FORHAN CO. ‘New York Porkan's, Ted. FOR THE GUMS Sail and Motor BOATS Sturdy Craft at Moderate Prices Inquire About Our Boardman-Hoyt Design Five-meter Racing Knockabout and Our Coupe Automobile Boat with Electric Self-starter Cape Cod Shipbuilding Corp. Wareham, Massachusetts inehurst NORTH CAROLINA Winter Homes For Sale and for Rent A. S. NEWCOMB & COMPANY Se comicbooks.com th ne bu ev aft fo! cal Sh