Life, 1923-02-01 · page 32 of 40
Life — February 1, 1923 — page 32: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for *Life* magazine, a satirical weekly publication. The top image shows a beer bottle (likely Pabst Blue Ribbon, based on visible labeling) with candles—promoting reading as a habit. The main text uses the phrase "Habit is a Second Nature" to encourage subscriptions, promising humor and brightened outlook through weekly reading. The only actual cartoon is at bottom right: a **dog-and-cat joke** where a dachshund questions a yowling cat. The cat's punchline—"You'd yowl, too, if you were full of fiddle strings!"—is a **period joke** playing on the old superstition that cats contain fiddle strings (explaining their musical meows). This reflects early-20th-century folk humor now completely obscure. The page is essentially advertising copy with one dated visual gag, typical of magazine promotional material from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Get the Habit of Reading brightness each week, and see how your mental outlook will brighten. Even a pessimist will develop a cheerful viewpoint, while the average mortal will not only revel in the fun of LIFE but in the humorous happenings of every day existence as well. Try LIFE with its Laugh on Every Page, for a year, or else our Special Offer Enclosed find One Dollar jan $1.20, Foreign $1.40). Send Live for ¢ ten weeks te — TT | The Dachshund: What are you yowling about? The Pussy: You'd yowl, too, if you were full of fiddle Open only to new subscribers; no subscriptions renewed at this rate. ‘ strings! LIFE, 598 Madison Avenue, New York One year $5 Canadian $5.80 Foreign $6.60 (100) comicbooks.com