Life, 1923-02-01 · page 3 of 40
Life — February 1, 1923 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes Eveready Flashlights & Batteries, featuring a large product image on the left showing a spotlight beam with the "300-ft. Range" specification. The advertisement uses a testimonial quote—"I'll say my Eveready flashlight is as necessary as my rain coat"—to establish the product's reliability. The marketing copy emphasizes practical utility: the flashlight provides "instant light when you need it" for home, camping, hunting, and travel. There is **no political satire or cartoon commentary** on this page. The dramatic nighttime photograph showing the flashlight beam cutting through darkness is purely illustrative advertising meant to demonstrate product effectiveness to potential consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Eveready Spotlight with the 300-ft. Range } FLASHLIGHTS | & BATTERIES . TLL SAY MY EVEREADY FLASHLIGHT IS AS NECESSARY AS MY RAIN COAT” The answer to darkness anywhere is the EVEREADY FLASHLIGHT — instant light when you need it, where you want it. The only dependable light you can carry in rain andwind; steady and sure as on the stillest night. In the home and out of it, the Eveready Flashlightis the reliable port- able light of usefulness.and protection. Means accuracy instead of mistakes— safety by preventing accidents. A vital necessity in traveling, camping, hunt- ing, fishing, boating and motoring. Tr’s the light of a thousand cise one use often repays a thousand times the small cost ($1.35 to $4.50). There are 60,000 Eveready Dealers trained to deliver Eveready Service with the-sale of Eveready Flashlights and Eveready’ Unit Cell Batteries at electrical, hard- ware, drug, sporting goods, and general stores, garages and auto accessory shops. Eveready Flashlight Batter- ies fitand improve all makes of flashlights; they give a brighter light; they last longer. comicbooks.com