Life — January 18, 1923 — page 4: what you’re looking at

What you’re looking at

# Packard Automobile Advertisement This is **not a political cartoon or satire**—it's a straightforward advertisement for the Packard automobile, specifically the "Single-Six" model priced at $2,485 in Detroit. The ad uses aspirational language typical of 1920s luxury car marketing, claiming that thousands of Packard owners have found "motoring felicity" and that the Single-Six is "more truly Packard than" any previous model, capable of doing "so much for so little." The image shows a black touring car of the era rendered in a formal, dignified style. This appears to be a standard magazine advertisement targeting affluent readers who could afford premium automobiles.