Life, 1923-01-18 · page 4 of 36
Life — January 18, 1923 — page 4: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward advertisement for the Packard automobile, specifically the "Single-Six" model priced at $2,485 in Detroit. The ad uses aspirational language typical of 1920s luxury car marketing, claiming that thousands of Packard owners have found "motoring felicity" and that the Single-Six is "more truly Packard than" any previous model, capable of doing "so much for so little." The image shows a black touring car of the era rendered in a formal, dignified style. This appears to be a standard magazine advertisement targeting affluent readers who could afford premium automobiles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The thousands who have bought are only the advance guard of those whom the new Packard has captivated. Those other thousands who have al- ways felt that Packard meant the happy end of a search for motoring felicity, are on their way to ownership. To be content with less than the as- sured satisfaction of the Packard in the light of the wonderful things their friends tell them of Single-Six efficiency and saving, seems illogical. Never was there a car more truly Packard than the Single-Six—and never was there a more brilliant, buoyant six, always ready to do so much for so little. Five-Passenger Touring Car $2485 at Detroit ¥ comicbooks.com