Life, 1923-01-18 · page 36 of 36
Life — January 18, 1923 — page 36: what you’re looking at
What you’re looking at
This is not a political cartoon or satire—it's a **cosmetics advertisement** for Woodbury's Facial Soap from 1923. The page contains an illustrated vignette by artist Grant Reynard showing an intimate moment between a man and woman, captioned "A Skin You Love to Touch." The ad employs the marketing strategy common to 1920s beauty advertising: promising women that proper skincare can dramatically improve their appearance and romantic appeal. The text emphasizes that skin naturally regenerates daily, so with "right treatment," any girl can achieve a "smooth, flawless complexion." The illustration and copy work together to suggest that beautiful skin leads to romantic desirability—the man's attention in the image reinforces the product's promise. The offer of a miniature sample set for 25 cents was a standard promotional tactic to encourage trial purchases. There is no satire here; this represents straightforward period advertising linking feminine beauty, skincare products, and romantic success—a connection advertisers exploited extensively during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE beautiful fresh clear skin you long for—with the right care you can possess it! Any girlcanhave a smooth, flawless complexion. Each day your skin is changing—old skin dies and new takes its place’ This new skin you can make what you will! In the booklet around every cake of Woodbury’s Facial Soap you will find special treatments for each type of skin and its needs. Get a cake of Woodbury’s today and begin tonight the right treatment for your skin. See how much you can im- prove your complexion by just a week or ten days of this special care. “A Skin You Love to Touch? by Grant Reynard ou too, can have the charm o ( A Skin you love to touch The same qualities that give Wood- bury’s its beneficial effect in overcoming common skin troubles make it ideal for regular toilet use A 25 cent cake lasts a month or six weeks. A complete miniature set of the Woodbury skin preparations For 25 cents we will send you a complete mini- ature set of the Woodbury skin preparations, containing samples of Woodbury’s Facial Soap, Facial Cream, Cold Cream, and Facial Powder, with the treatment booklet, “c4 Skin You Love to Touch” ‘ Address The Andrew Jergens Co., 1001 Spring Grove Ave., Cincinnati, Ohio. If you live in Canada, address The Andrew Jergens Co., Limited, roor Sherbrooke St., Perth, Ontario.” English Agents: H.C. Quelch & Co., 4 Ludgate Square, London, E. C. 4. ; WOODBURY'S FACIAL SOAP Copyright, 1923, The Andrew Jergens Co. NNIA StVD4VaNNIA cen! comicbooks.com