Life, 1923-01-11 · page 4 of 36
Life — January 11, 1923 — page 4: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward **advertisement** for Phoenix Hosiery, likely from the early 20th century. The ad uses vivid language to market stockings as durable and comfortable. The phrase "'Twixt foot and shoe" emphasizes the product's position against the body. Key selling points include: - Durability ("withstand a mighty stress") - Quality materials ("Phoenix woven silk") - Resistance to wear and friction - Affordability ("small cost") - Universal appeal ("men, women and children") The ornate decorative border is typical of period advertising design. There's no political satire here — just vintage marketing that emphasizes product reliability as its main virtue to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*Twixt foot and shoe a stocking must withstand a mighty stress. Pound! Grind! The long stout strands of Phoenix woven silk give utmost resistance to wear. And they mini- mize destructive friction. That is the reason why Phoenix hosiery has be- come the standard of the world—and furnishes to men, women and children long miles of luxurious travel at small cost. Test it now—'twixt foot and shoe. PHOENIX HOSIERY comicbooks.com