Life, 1923-01-11 · page 31 of 36
Life — January 11, 1923 — page 31: what you’re looking at
What you’re looking at
This page mixes book reviews with a Pepsodent toothpaste advertisement disguised as editorial content. **The Book Reviews** discuss Leonard Merrick's short-story collection "To Tell You the Truth" and reference Prohibition enforcement (the Volstead Act). The text criticizes citizens violating Prohibition laws, arguing the Eighteenth Amendment itself violates constitutional principles protecting personal liberty. **The Advertisement** presents Pepsodent's "10-Day Test" as a scientific discovery endorsed by dentists. It claims ten million people have adopted this "new" teeth-cleaning method, emphasizing film removal rather than traditional brushing. The ad uses pseudo-scientific language about "film," acids, and germs to position Pepsodent as modern dental science. **For modern readers:** This represents early 20th-century advertising that blurs editorial and promotional content—a practice now considered deceptive. The Prohibition reference reflects the unpopular alcohol ban (1920-1933) that many Americans openly defied.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Latest Books (Continued from page 22) was an underestimate. The number would have to be at least 2,000,- Dr. Franklin explains why mil- lions of decent law-abiding citizens openly violate the supreme law of the land. He doesn’t believe that there has been any radical change in the American character, but finds a reason for the popular re- fusal to obey the Volstead Act in the fact that the Eighteenth Amendment is a crime against the Constitution of the United States, in that it violates the principle which lies at the bottom of respect for all law:—that governments exist to protect inalienable rights and liberties. This may not inter- est the mob of foolish people who have been running around in cir- cles complaining that Prohibition was “put over” without their knowl- edge, and demanding that something be done about it. It should arouse all who are concerned about the maintenance of American institu- tions to a sense of the grave dangers involved in the attempt to make regulation of personal tastes and habits a permanent national policy. " O TELL YOU THE TRUTH” (Dutton), Leon- ard Merrick’s latest child, is a bonnie bairn. More than that, it is a col- lection of short stories. To us, the short-story Merrick is much more readable than the novel Merrick, possibly because the former medium is the better for the distil- lation of his gentle spirit. For Mer- tick is fragile~almost feminine; a blender of shades and shadows with a fluidity of technique that should cover the still dewy rose of Fannie Hurst with a blush of confused self- revelation. And that goes for Miss Edna Ferber and Mr. Rupert Hughes. “To Tell You the Truth” is true to the Merrick strain. It tells again and again of sacrifice and suffering with their eventual reward. Merrick is an author for—we dare say it— the middle aged. He is concerned with lives that have given much to gain little. His heroes and heroines are people of regrets, wistful with a fast-vanishing vision of what may still be. Sometimes—at the last bit- ter moment, they find their heart’s desire. Sometimes—that is as he sees fit. In a publishers’ note, Messrs. Dut- ton explain that “To Tell You the Truth” contains “no Introduction by a distinguished professional col- league of Mr. Merrick.” Somehow, it doesn’t need it. A 10-Day Test Which ten million people have made This delightful test which ‘we offer you has been made by ten million peo- ple. It has taught the homes of some 50 nations a new teeth-cleaning method. Dentists the world over also urge this method. Thus the past five years have opened a new dental era. If you don’t know these benefits, send and learn them now. Combat the film Try combating the film on teeth. See how they improve. Film is that viscous coat you feel. It clings to teeth, gets between the teeth and stays. Discolored by stains, it forms dingy coats. Tartar is based on film. That’s why beautiful teeth were seen less often than now. Film also holds food substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. Thus most tooth troubles are now traced to film. Very few escaped Old ways of brushing left much of that film intact. There it remained to constantly threaten serious damage. So, despite ail care, tooth troubles were increasing until very few escaped. hen dental science sought ways to fight that film. After long research, two ways were discovered. One acts to curdle film, one to remove it, and without any harmful scouring. Able authorities proved these methods effective. Then dentists began to advise them. A new-type tooth paste was created, based on modern research. Those two film combatants were embodied in it for daily application. That tooth paste, called Pep- sodent, is now used wherever careful people live. Pepsadent REG.U.S. The New-Day Dentifrice A scientific film combatant, which whitens, cleans and protects the teeth without the use of harm- ful grit. Now advised by leading dentists the world over. Combats acids, too Pepsodent brings other much desired effects. It multiplies the alkalinity of the saliva. That is there to neutralize mouth acids, the cause of tooth decay. It multiplies the starch digestant in the saliva. That is there to digest starch deposits on teeth which may otherwise ferment and form acids. Thus every use gives manifold power to Nature’s great tooth-pro- tecting agents in the mouth. Teeth glisten everywhere today You can see the results wherever you look. Teeth glisten which once were dim. Beautiful teeth are now more common, and people smile to show them. Those prettier teeth mean cleaner, safer teeth, They mean that those people will hereafter have better tooth protection. They mean that children are better protected from what you may have suffered from the teeth. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. ‘A few days will convince you that you need this method. Cut out the coupon now. 10-Day Tube Free’ THE PEPSODENT COMPANY, Dept. 642, 1104S. Wabash Ave.. Chicago, Ill. Mail 10-Day Tube of Pepsodent to Only one tube to a family comicbooks.com