Life, 1923-01-04 · page 44 of 44
Life — January 4, 1923 — page 44: what you’re looking at
What you’re looking at
This is a **Marmon automobile advertisement**, not a cartoon or satire. The page features the luxury car brand's marketing pitch targeting female drivers specifically. The ad claims the Marmon requires minimal effort to operate—"a gentle turn guides it"—and emphasizes that women who found other cars "fatiguing" have switched to Marmons and "drive them without the slightest exertion." This reflects early 20th-century assumptions that women were physically delicate and needed specially designed vehicles. The ad also highlights cost-efficiency ("less per mile"), positioning the Marmon as both luxurious and practical. The illustration shows a sedan-style touring car typical of the era. The Nordyke & Marmon Company was indeed established in Indianapolis in 1851, as stated. This appears to be straightforward product advertising rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
agama MARMON The “Foremost fine Car~ > THE supreme enjoyment of mo- toring is to sit at the wheel of a Marmon—a gentle turn guides it. Many women who have pre- viously found motoring very fatiguing, have changed to Mar- mons and drive them without the slightest exertion. And there is the assurance that this finest form of transportation costs less per mile. ~~ Norpyke & Maroon Company . Established 1851: INDIANAPOLIS MM A A NTT comicbooks.com